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01881aam a2200337 i 4500 001 6863243E6B5611E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 140826s2015 nyu b 001 0 eng 010 $a 2014033826 020 $a 0814434738 020 $a 9780814434734 035 $a (OCoLC)889941318 040 $a DLC $e rda $b eng $c DLC $d YDX $d YDXCP $d IAD $d SILO 042 $a pcc 050 00 $a HD69.B7 V36 2015 082 00 $a 658.8/27 $2 23 100 1 $a VanAuken, Brad, $e author. 245 10 $a Brand aid : $b a quick reference guide to solving your branding problems and strengthening your marketing position / $c Brad VanAuken. 250 $a Second edition. 264 1 $a New York, NY : $b AMACOM, $c [2015] 300 $a xviii, 332 pages ; $c 25 cm 504 $a Includes bibliographical references and index. 505 0 $a A brand is a friend -- Understanding the language of branding -- Brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity system and standards -- Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand building organization -- Integrated brand marketing -- Creating the total brand experience -- Brand extension -- Global branding -- Brand research -- Brand equity measurement -- How organization age and size affect brand management issues -- Legal issues in brand management -- Common brand problems -- Keys to success in brand building: a summary. 650 0 $a Brand name products $x Management. 650 0 $a Branding (Marketing) 650 0 $a Trademarks $x Design. 941 $a 1 952 $l USUX851 $d 20171107021450.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6863243E6B5611E69AFE1DDBDAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search