The Locator -- [(subject = "Advertising")]

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01161aam a22002415  4500
001 5793233CF08A11EDB88C213231ECA4DB
003 SILO
005 20230512010029
008 221110s2023    xx            000 0 eng d
020    $a 1640954252
020    $a 9781640954250
040    $d SILO
082    $a 659
100 1  $a Hopkins, Claude, $e author.
245 00 $a Scientific advertising / $c Claude Hopkins.
250    $a Reprinted edition.
264  1 $a [Place of publication not identified : $b Sound Wisdom, $c 2023
300    $a 93 pages ; $c 21 cm.
520    $a Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs
650  0 $a Advertising.
941    $a 1
952    $l TYPH572 $d 20230512010748.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5793233CF08A11EDB88C213231ECA4DB
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