23 records matched your query       

02702aam a2200337 a 4500
001 0641E9084B6911E3B69970B3DAD10320
003 SILO
005 20131112010147
008 130214s2013    nyua     b    001 0 eng  
010    $a 2012051356
020    $a 0465029175 (pbk.)
020    $a 9780465029174 (pbk.)
040    $a DLC $b eng $c DLC $d IG# $d BTCTA $d OCLCO $d YDXCP $d ORX $d OCLCQ $d NLGGC $d ILC $d NHA $d SILO
043    $a n-us---
050 00 $a HD9349.S634 $b C674 2013
100 1  $a Pendergrast, Mark.
245 10 $a For God, country & Coca-Cola : $b the definitive history of the great American soft drink and the company that makes it / $c Mark Pendergrast.
246 30 $a For God, country and Coca-Cola
250    $a 3rd ed. : rev. and expanded.
260    $a New York : $b Basic Books, $c ©2013.
300    $a ix, 523 pages : $b illustrations ; $c 24 cm
504    $a Includes bibliographical references and index.
520    $a From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism, Coca-Cola's dramatic history unfolds as the ultimate business saga.
505 0  $a Prologue: a parable (January 1, 1985) -- In the beginning (1886-1899). Time capsule : the golden age of quackery -- What Sigmund Freud, Pope Leo, and John Pemberton had in common -- The tangled chain of title -- Asa Candler : his triumphs and headaches -- Bottle it : the world's stupidest, smartest contract -- Heretics and true believers (1900-1922). Success under siege -- Dr. Wiley Weighs in -- The sinister syndicate -- Coca-Cola's civil war -- The golden age (1923-1949). Robert W. Woodruff : the boss takes the helm -- A euphoric depression and Pepsi's push -- The $4,000 bottle : Coca-Cola goes to war -- Coca-Cola über alles -- Trouble in the Promised Land (1950-1979). Coca-colonization and the communists -- Breaking the commandments -- Paul Austin's turbulent sixites -- Big Red's uneasy slumber -- The go-go Goizueta era (1980-1997). Roberto Goizueta's bottom line -- The marketing blunder of the century -- The big red machine -- Global fizz -- Quenching all thirsts (1997-2012). Ivester inherits a world of trouble -- Daft dilemmas -- Turnaround -- Surging ahead -- World without end? -- Appendix 1: The sacred formula -- Appendix 2: Coca-Cola magic : thirty business lessons -- Note on sources -- Acknowledgments -- Index.
610 20 $a Coca-Cola Company $x History.
650  0 $a Soft drink industry $z United States $x History.
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