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04021aam a2200529 i 4500 001 93776F96915111EC8F8900B933ECA4DB 003 SILO 005 20220219010008 008 210927t20222022nyu b 001 0 eng 010 $a 2021044408 020 $a 0593443527 020 $a 9780593443521 020 $a 0593239482 020 $a 9780593239483 035 $a (OCoLC)1269414776 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d OJ4 $d IK2 $d IUK $d LMJ $d BDX $d IOU $d SILO 042 $a pcc 082 00 $a 300.72 $2 23 100 1 $a List, John A., $d 1968- $e author. 245 14 $a The voltage effect : $b how to make good ideas great and great ideas scale / $c John A. List. 246 30 $a How to make good ideas great and great ideas scale 250 $a First edition. 264 1 $a New York : $b Currency, $c [2022] 300 $a 265 pages ; $c 25 cm 504 $a Includes bibliographical references and index. 505 0 $a Introduction -- Dupers and False Positives -- Know Your Audience -- Is It the Chef or the Ingredients? -- Spillovers -- The Cost Trap -- Incentives that Scale -- Revolution on the Margins -- Quitting is for Winners -- Scaling Culture -- Conclusion. 520 $a "A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one-whether you're growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve "high voltage"-the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You'll learn: How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable "ingredients" (until it collapsed because talent doesn't scale) Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale How governments could deliver more services to more citizens if they focused on the last dollar spent How one education center leveraged positive spillovers to narrow the achievement gap across the entire community Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale"-- $c Provided by publisher. 650 0 $a Scaling (Social sciences) 650 0 $a New products. 650 0 $a Strategic planning. 650 0 $a Entrepreneurship. 650 0 $a Policy sciences. 941 $a 12 952 $l OZAX845 $d 20240525042000.0 952 $l SFPH074 $d 20240314023302.0 952 $l VCPD034 $d 20240227010133.0 952 $l YEPF572 $d 20231012013344.0 952 $l OVUX522 $d 20230517011417.0 952 $l CDPC522 $d 20230506010219.0 952 $l BJPD251 $d 20221008010449.0 952 $l HPPD845 $d 20220503071741.0 952 $l GBPF771 $d 20220302013455.0 952 $l CAPH522 $d 20220302013039.0 952 $l TDPH826 $d 20220302010723.0 952 $l BAPH771 $d 20220219010035.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=93776F96915111EC8F8900B933ECA4DB 994 $a C0 $b IOUInitiate Another SILO Locator Search