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03431aam a2200397 i 4500 001 88791ECC976611EB8543981820ECA4DB 003 SILO 005 20210407010019 008 210325s2021 nyua b 001 0 eng 010 $a 2020019338 020 $a 052557560X 020 $a 9780525575603 035 $a (OCoLC)1243273745 040 $a DLC $b eng $e rda $c OQX $d OQX $d OCLCO $d WIQ $d BDX $d IOU $d SILO 050 00 $a HD41 $b .C473 2021 082 00 $a 658.4/062 $2 23 100 1 $a Charan, Ram, $e author. 245 10 $a Rethinking competitive advantage : $b new rules for the digital age / $c Ram Charan and Geri Willigan. 246 30 $a New rules for the digital age 250 $a First edition. 264 1 $a New York : $b Currency, $c [2021] 300 $a xvii, 202 pages : $b illustrations ; $c 22 cm 520 $a How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, bestselling author and adviser to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies -- old and new alike -- to compete against digital giants like Amazon, Alibaba, and Google. In today's business world, good strategy isn't just about preserving market share or building moats to ward off competitors. In the digital age, the most successful companies look at everything through a single lens: How can we create a better end-to-end consumer experience? As Jeff Bezos says, "When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers." Filled with behind-the-scenes stories of companies like Netflix, Amazon, Fidelity, and Alibaba, Rethinking Competitive Advantage highlights the tools these behemoths have relied on to reimagine customer experience and build competitive advantage: platform, data, and ecosystem. These companies don't just develop channels of distribution, they constantly crunch numbers, use algorithms to improve products, and create an ecosystem with outside sellers and their supply chain, where a stream of new innovations reinvigorates the customer's experience and creates new sources of revenue. Today's companies imagine market spaces that don't yet exist, ones with the potential to grow 10x or 100x -- and they are willing to spend cash now on the promise of exponential profits down the road. To execute their objectives, these companies build strong, nimble, team-centered workforces that upend traditional hierarchy, forming a "social engine" that drives innovation under visionary leaders. Whether you're in the C-Suite of a Fortune 500 company or brainstorming the next digital start-up from your garage, Rethinking Competitive Advantage is the ultimate primer on competitive advantage today, revealing the "secret sauce" behind some of the world's leading companies--and showing you what you must do to compete -- $c Provided by publisher. 504 $a Includes bibliographical references (pages 189-192) and index. 650 0 $a Competition. 650 0 $a Consumer satisfaction. 650 0 $a Leadership. 650 0 $a Organizational change. 700 1 $a Willigan, Geri, $e author. 941 $a 4 952 $l FXPH314 $d 20220909064036.0 952 $l CBPF522 $d 20211020011003.0 952 $l GBPF771 $d 20210504014038.0 952 $l BAPH771 $d 20210407010114.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=88791ECC976611EB8543981820ECA4DB 994 $a C0 $b IOUInitiate Another SILO Locator Search