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04509aam a2200421Ii 4500 001 FC2C45E06B5311E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 140423t20142015caua b 001 0 eng d 010 $a 2014024938 020 $a 9781118819487 020 $a 1118819489 035 $a (OCoLC)878023857 040 $a YDXCP $b eng $e rda $c YDXCP $d BTCTA $d BDX $d OCLCQ $d NKM $d OCLCO $d KSU $d OCLCQ $d IAD $d AKR $d NGU $d OCLCF $d OVY $d IWA $d SILO 043 $a n-us--- 245 00 $a Handbook of strategic enrollment management / $c editors, Don Hossler, Bob Bontrager ; [written by] Don Hossler, Bob Bontrager and associates. 250 $a First edition. 264 1 $a San Francisco, CA : $b Jossey-Bass, a Wiley imprint, $c [2014] 300 $a xxiii, 624 pages : $b illustrations ; $c 25 cm. 490 1 $a The Jossey-Bass higher and adult education series 500 $a Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO). 504 $a Includes bibliographical references and indexes. 505 0 $a Origins of strategic enrollment management / Don Hossler -- Understanding the context / Bob Bontrager and Don Hossler -- Successful strategic enrollment management organizations / Don Hossler, David H. Kalsbeek, and Bob Bontrager -- Understanding student college choice / Eunkyoung Park and Don Hossler -- Markets and market niches / David H. Kalsbeek and Brian Zucker -- Admissions and recruitment marketing / Tom Hayes -- Understanding transfer and articulation : implications for enrolling transfer students / Bruce Clemetsen, Lee Furbeck, and Alicia Moore -- How admission decisions get made / Jerome A. Lucido -- Economic perspectives on pricing and what it means for SEM / Gabriel R. Serna and Matthew Birnbaum -- Understanding financial aid and its effects on student enrollments and institutional finance / Jacob P.K. Gross -- Using campus-based financial aid strategically / Stephen Brooks -- Budgets, aid, and enrollments / Guilbert L. Brown and Jacob P.K. Gross -- 505 0 $9 $a New context for retention and persistence / Doug Shapiro and Afet Dundar -- Models of student retention and persistence / Amy S. Hirschy -- Students at risk in residential and commuter colleges and universities / John M. Braxton, Harold V. Hartley III, and Dawn Lyken-Segosebe -- The persistence of students of color / Willis A. Jones -- Nontraditional students and student persistence / Mary K. Hutchens -- The role of the institution in increasing college student persistence / Mary Ziskin, Jerome A. Lucido, Jacob P.K. Gross, Donald Hossler, Emily Chung, and Vasti Torres -- Delivering effective admissions operations / Jennifer DeHaemers and Michele Sandlin -- The registrar of the future / David M. Sauter and Howard E. Shanken -- The role of financial aid operations in fostering student and institutional success / Tom Green -- The role of technology in supporting SEM / Wendy Kilgore and Brent Gage -- Campus-based SEM research / Darin Wohlgemuth -- 505 0 $9 $a Tracking SEM policy trends / Mike Reilly and Michelle Mott -- Strategic thinking enrollment organizations / Adam J. Herman -- Emerging SEM organizations for graduate and international students / Jay Goff and Monique Snowden -- Strategic enrollment planning / Bob Bontrager and Tom Green -- Trends in strategic enrollment management / Don Hossler -- Ethics and strategic enrollment management / Marc M. Camille -- Summing up : the present and future tense for SEM / Don Hossler and Bob Bontrager. 520 $a Combining relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar, this handbook provides a comprehensive overview of the policies, strategies, and practices involved in postsecondary enrollments and, in particular, strategic enrollment management (SEM).--Adapted from publisher description. 650 0 $a College attendance $z United States $x Planning. 650 0 $a College students $x Recruiting $z United States. 650 0 $a Universities and colleges $z United States $x Admission. 650 0 $a Universities and colleges $z United States $x Administration. 700 1 $a Bontrager, Bob, $e editor. 700 1 $a Hossler, Don, $e editor. 830 0 $a Jossey-Bass higher and adult education series. 941 $a 2 952 $l OVUX522 $d 20231117024233.0 952 $l USUX851 $d 20220602020323.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FC2C45E06B5311E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search