61 records matched your query
02643aam a2200325 i 4500 001 10B530FE688611E8A317244297128E48 003 SILO 005 20180605010123 008 171117s2018 nyua b 001 0 eng 010 $a 2017032214 020 $a 0415790093 020 $a 9780415790093 020 $a 0415790085 020 $a 9780415790086 035 $a (OCoLC)1012687188 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d BDX $d OCLCF $d NJM $d YDX $d VRC $d SILO 042 $a pcc 050 00 $a HF5415.332 C45 Y68 2018 245 00 $a Young consumer behaviour : $b a research companion / $c edited by Ayantunji Gbadamosi. 264 1 $a New York : $b Routledge, $c 2018. 300 $a xix, 433 pages : $b illustrations ; $c 23 cm 504 $a Includes bibliographical references and index. 505 0 $a Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumers¿ understanding of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index. 650 0 $a Child consumers. 650 0 $a Consumer behavior. 700 1 $a Gbadamosi, Ayantunji, $e editor. 941 $a 1 952 $l USUX851 $d 20180605014154.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=10B530FE688611E8A317244297128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search