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04635aam a2200457 i 4500 001 C1AEC61E90F111EA86A69E4897128E48 003 SILO 005 20200508010100 008 160506s2017 enka b 001 0 eng 010 $a 2016016394 020 $a 1474252923 020 $a 9781474252928 035 $a (OCoLC)949553337 040 $a DLC $b eng $e rda $c DLC $d BDX $d OCLCF $d YDX $d OCLCO $d LND $d UKOBU $d AU@ $d UKMGB $d CLE $d SILO 042 $a pcc 050 00 $a HD9940.A2 $b S484 2017 050 4 $a HD9940.A2 $b S52 2017 082 00 $a 381/.45746920687 $2 23 100 1 $a Shaw, David, $d 1947 December 17- $e author. 245 10 $a Fashion buying : $b from trend forecasting to shop floor / $c David Shaw and Dimitri Koumbis. 250 $a Second edition. 264 1 $a London ; $b Bloomsbury Visual Arts, $c [2017] 300 $a ix, 165 pages ; $c 24 cm. 490 1 $a Basics fashion management 500 $a "First published by AVA Publishing SA, 2013" -- title page verso. 504 $a Includes bibliographical references and index. 520 $a "This revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students." -- Provided by publisher. 505 0 $a Machine generated contents note: 1.The Fashion Buyer -- What is a fashion buyer? -- Fashion buying approaches -- Retail environments and the buyer -- Case Study: Kate Ruque, Luxury Fashion Buyer -- Interview: Kate Ruque -- ch. 1 Summary -- 2.Sources of buying inspiration -- Buyers, designers, and markets -- Market research -- Trend forecasting -- Buying markets -- Case study: Capsule Show -- Interview: Deirdre Maloney -- ch. 2 Summary -- 3.Suppliers, sourcing and communication -- The fashion designer < > buyer relationship -- What is a supply chain? -- The buyer < > supplier relationship -- Managing the supply base -- Sourcing issues -- Developing product categories and selecting lines -- Fabric selection -- Fashion lead times and the fashion buying cycle -- Selecting and buying garments -- Case study: Feral Childe -- Interview: Alice Wu -- ch. 3 Summary -- 4.Merchandise planning -- What is merchandise planning? -- Developing the initial seasonal buying plan 505 0 $a Note continued: Product sampling and final range preparation -- Merchandise pricing -- Risk and range size issues -- Getting the range balance right -- Case study: Gerber Technology -- Interview: Oshana Pinto -- ch. 4 Summary -- 5.Trends in fashion buying -- Promotional activities -- Technology -- Corporate social responsibility -- Case study: Kristen Lucio, Fashion Entrepreneur -- Interview: Kristen Lucio -- ch. 5 Summary. 650 0 $a Fashion merchandising. 650 0 $a Clothing trade. 650 7 $a Clothing trade. $2 fast $0 (OCoLC)fst00864754 650 7 $a Fashion merchandising. $2 fast $0 (OCoLC)fst00921644 650 7 $a Beauty and Fashion. $2 eflch 650 7 $a Beauty and Fashion. $2 ukslc 700 1 $a Koumbis, Dimitri, $e author. 830 0 $a Basics fashion management. 941 $a 1 952 $l CEAX572 $d 20200508022256.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C1AEC61E90F111EA86A69E4897128E48 994 $a 92 $b UINInitiate Another SILO Locator Search