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03310aam a2200397Ia 4500 001 ABC35F44BC5B11E297F2FDC9DAD10320 003 SILO 005 20221102014946 008 120418s2012 nyu b 001 0 eng d 020 $a 9780143121237 (pbk.) 020 $a 0143121235 035 $a (OCoLC)786037531 040 $a BKL $c BKL $d ITJCU $d BTCTA $d YDXCP $d BDX $d LMR $d IX2 $d SILO 050 $a ZA4237 $b .P37 2011 100 1 $a Pariser, Eli. 245 14 $a The filter bubble : $b how the new personalized Web is changing what we read and how we think / $c Eli Pariser. 246 30 $a How the new personalized Web is changing what we read and how we think 260 $a New York, N.Y. : $b Penguin Books/Penguin Press, $c 2012. 300 $a 294 p. ; $c 20 cm. 505 0 $a The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos. 520 $a A filter bubble is a term coined by internet activist Eli Pariser in his book by the same name to describe a phenomenon in which websites use algorithms to selectively guess what information a user would like to see, based on information about the user (such as location, past click behaviour and search history). As a result, websites tend to show only information which agrees with the user's past viewpoint, effectively isolating the user in a bubble that tends to exclude contrary information. 504 $a Includes bibliographical references and index. 500 $a New Book -- May -- 2013 520 $a The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description. 650 0 $a Invisible Web. 650 0 $a Information organization. 650 0 $a Semantic Web $x Social aspects. 650 0 $a World Wide Web $x Subject access. 650 0 $a Internet $x Censorship. 941 $a 4 952 $l PQAX094 $d 20231214034054.0 952 $l OVUX522 $d 20171226044704.0 952 $l UNUX074 $d 20150121013904.0 952 $l PNAX964 $d 20130514010241.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=ABC35F44BC5B11E297F2FDC9DAD10320 994 $a C0 $b IX2Initiate Another SILO Locator Search