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03099aam a2200457 i 4500 001 DC3057860C2C11EAA2E5F95597128E48 003 SILO 005 20191121010049 008 180927s2019 lau b 001 0 eng 010 $a 2018046178 020 $a 0807170828 020 $a 9780807170823 035 $a (OCoLC)1056469466 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d BDX $d OCLCF $d ERASA $d YDX $d UtOrBLW $d SILO 042 $a pcc 043 $a n-us--- $0 http://id.loc.gov/vocabulary/geographicAreas/n-us 050 00 $a E609 $b .K74 2019 082 00 $a 973.7/88 $2 23 100 1 $a Kreiser, Lawrence A., $d 1969- $e author. $0 http://id.loc.gov/authorities/names/n00036262 245 10 $a Marketing the blue & gray : $b newspaper advertising and the American Civil War / $c Lawrence A. Kreiser, Jr. 246 3 $a Marketing the blue and gray 264 1 $a Baton Rouge : $b Louisiana State University Press, $c [2019] 300 $a x, 239 pages ; $c 24 cm 504 $a Includes bibliographical references and index. 505 0 $a The war as the lead -- The millions -- The vote -- The armies -- Slavery and race -- Battlefield and home front -- Epilogue: memories. 520 $a "Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."--Provided by publisher. 611 27 $a American Civil War (1861-1865) $2 fast $0 (OCoLC)fst01351658 651 0 $a United States $x Press coverage. $y Civil War, 1861-1865 $x Press coverage. 650 0 $a Advertising, Newspaper $z United States $x History $y 19th century. 651 0 $a United States $x Propaganda. $y Civil War, 1861-1865 $x Propaganda. $0 http://id.loc.gov/authorities/subjects/sh85140265 651 0 $a United States $x Economic aspects. $y Civil War, 1861-1865 $x Economic aspects. $0 http://id.loc.gov/authorities/subjects/sh85140230 650 7 $a Advertising, Newspaper. $2 fast $0 (OCoLC)fst00797938 650 7 $a Economics. $2 fast $0 (OCoLC)fst00902116 650 7 $a Press coverage. $2 fast $0 (OCoLC)fst01198921 650 7 $a Propaganda. $2 fast $0 (OCoLC)fst01078957 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 648 7 $a 1800-1899 $2 fast 655 7 $a History. $2 fast $0 http://id.worldcat.org/fast/1411628 $0 http://id.worldcat.org/fast/1411628 941 $a 1 952 $l OVUX522 $d 20191217023918.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DC3057860C2C11EAA2E5F95597128E48Initiate Another SILO Locator Search