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03334aam a2200493 i 4500 001 CE3D5B781D8011EFA6667B3325ECA4DB 003 SILO 005 20240529010049 008 221027s2023 ilua b 001 0 eng 010 $a 2022051963 020 $a 0252087348 020 $a 9780252087349 020 $a 0252045203 020 $a 9780252045202 035 $a (OCoLC)1345512191 040 $a DLC $b eng $e rda $c DLC $d YDX $d BDX $d OCLCF $d UKMGB $d YDX $d OCLCO $d OCLCA $d SILO 042 $a pcc 050 00 $a GV885.515.N37 $b S44 2023 082 00 $a 796.323/6406 $2 23/eng/20221122 100 1 $a Secular, Steven, $d 1990- $e author. 245 14 $a The digital NBA : $b how the world's savviest league brings the court to our couch / $c Steven Secular. 246 3 $a Digital National Basketball Association. 264 1 $a Urbana : $b University of Illinois Press, $c [2023] 300 $a xi, 223 pages : $b illustrations ; $c 23 cm. 490 1 $a Studies in sports media 504 $a Includes bibliographical references and index. 505 0 $a Introduction: the international house of hoops -- The court : event production, streaming television and the "Glocalization" of live sport -- The venue : Silicon Valley, public finance and the arena as media platform -- The wires : dark fiber, satellites, and the global infrastructures of streaming sport -- The office : the NBA's executive operation as a global media empire -- The couch : at-home sport spectatorship and the multiplatform viewing environment -- Conclusion : the house that hoops built. 520 $a "The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product's appeal to audiences in Brazil, China, and beyond. Secular's analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second"-- $c Provided by publisher. 610 20 $a National Basketball Association. 650 0 $a Basketball $x Marketing. 650 0 $a Mass media and sports. 650 0 $a Streaming video. 650 6 $a MeÌdias et sports. 650 6 $a VideÌo en continu. 650 7 $a streaming video. $2 aat 610 27 $a National Basketball Association $2 fast 650 7 $a Mass media and sports $2 fast 650 7 $a Streaming video $2 fast 776 08 $i Online version: $a Secular, Steven, 1990- $t Digital NBA $d Urbana : University of Illinois Press, [2023] $z 9780252054587 $w (DLC) 2022051964 830 0 $a Studies in sports media. 941 $a 1 952 $l UQAX771 $d 20240529010311.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CE3D5B781D8011EFA6667B3325ECA4DB 994 $a C0 $b JIDInitiate Another SILO Locator Search