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03339aam a22006618i 4500 001 EDF88CF8EE2E11ED8D85606C28ECA4DB 003 SILO 005 20230509010038 008 220519s2023 nyu e b 001 0 eng 010 $a 2022023797 020 $a 0063204932 020 $a 9780063204935 035 $a (OCoLC)1336461801 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d OI6 $d JVK $d UAP $d ILC $d VP@ $d IEP $d JIM $d SILO 042 $a pcc 050 00 $a BF637.P4 $b B37 2023 082 00 $a 153.8/52 $2 23/eng/20220716 100 1 $a Berger, Jonah, $e author. 245 10 $a Magic words : $b what to say to get your way / $c Jonah Berger. 246 30 $a What to say to get your way 250 $a First edition. 263 $a 2303 264 1 $a New York, NY : $b Harper Business, an imprint of HarperCollinsPublishers, $c [2023] 300 $a viii, 245 pages ; $c 24 cm 504 $a Includes bibliographical references (pages 227-234) and index. 520 $a "A book about how to use words in a way that is most persuasive"-- $c Provided by publisher. 520 $a "New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap. 505 0 $a Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing. 520 $a Words are how we persuade, communicate, and connect. But certain words have more impact than other: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language-- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket 650 0 $a Persuasion (Psychology) 650 0 $a Communication. 655 7 $a Self-help publications. $2 lcgft 776 08 $i Online version: $a Berger, Jonah. $t Magic words $d New York : HarperCollins Publishers, 2023 $z 9780063204959 $w (DLC) 2022023798 941 $a 22 952 $l SFPH074 $d 20240716041517.0 952 $l GOPG641 $d 20240710063143.0 952 $l FGPD194 $d 20240515012242.0 952 $l XSPE157 $d 20240227010459.0 952 $l UVAX975 $d 20240215014523.0 952 $l SWPB124 $d 20240206022636.0 952 $l XWPC787 $d 20240111060317.0 952 $l ESPD725 $d 20240103010417.0 952 $l KIPB845 $d 20231220010155.0 952 $l CMPE792 $d 20231215010053.0 952 $l UGPF911 $d 20231207015858.0 952 $l HUAX887 $d 20231114162615.0 952 $l RZPE145 $d 20231114011027.0 952 $l GHPD771 $d 20231104011352.0 952 $l RFPC397 $d 20231018031552.0 952 $l KSPG296 $d 20230922010224.0 952 $l WKPE185 $d 20230912014024.0 952 $l XBPE737 $d 20230902015151.0 952 $l SAPG074 $d 20230902012942.0 952 $l YAPC771 $d 20230823011137.0 952 $l YTPG232 $d 20230802011846.0 952 $l UJPE911 $d 20230620010755.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=EDF88CF8EE2E11ED8D85606C28ECA4DB 994 $a C0 $b JIMInitiate Another SILO Locator Search