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02019cam a2200313Ia 4500 001 D4071CEC2B0B11DE9A033608A8D7520A 005 20150520012456 008 051207s2006 njua b 000 0 eng 020 $a 9780471743217 (pbk.) 020 $a 0471743216 (pbk.) 035 $a (OCoLC)62484995 040 $a SISPL $c SISPL $d SILO $d BAKER $d JID $d SILO 050 4 $a HF5415.1 $b .H37 2006 100 1 $a Hartley, Robert F., $d 1927- 245 1 $a Marketing mistakes and successes / $c Robert Hartley. 246 14 $a Marketing mistakes & successes 250 $a 10th ed. 260 $a Hoboken, NJ : $b Wiley, $c 2006. 300 $a viii, 374 p. : $b ill ; $c 23 cm. 500 $a Previous ed.: 2004. 504 $a Includes bibliographical references. 505 0 $a Burger wars: McDonald's vs. Burger King, Yum et. al. -- Cola wars: Coca-Cola vs. PepsiCo -- Airliner wars: Boeing vs. Airbus -- Sneaker wars: Nike vs. Reebok -- Al Dunlap savages Scott Paper and Sunbeam -- Ford Explorers with Firestone tires: ill handling a killer scenario -- Perrier: overresponding to a crisis -- The KMart/Sears merger of faltering firms -- Hewlett-Packard under Carly Fiorina -- Toys "R"Us: trying to defend against Wal-Mart -- Gateway's efforts to stay alive -- Maytag: an incredible sales promotion in England -- Merck's Vioxx catastrophe -- Snapple: Quaker's reckless acquisition -- Newell Rubbermaid destroys a growth mode -- Euro Disney: bungling a successful format -- Harley-Davidson: creating an enduring mystique -- Vanguard: success in taking the road less traveled -- Southwest Airlines: 'Try to match our prices" -- Wal-Mart: the unstoppable -- Boston Beer: is greather growth possible? -- OfficeMax: to the end -- Conclusions: what can be learned? 650 0 $a Marketing $z United States. $v Case studies. 939 $a 5591211 941 $a 2 952 $l USUX851 $d 20220706011851.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D4071CEC2B0B11DE9A033608A8D7520A 994 $a 02 $b JID 952 $l UQAX771 $d 20090701080000.0Initiate Another SILO Locator Search