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03120aam a2200361 i 4500 001 77ADF438FF9A11E9A2D37E2597128E48 003 SILO 005 20191105010136 008 190221t20192019enka b 001 0 eng 010 $a 2018059983 020 $a 081539635X 020 $a 9780815396352 035 $a (OCoLC)1088601275 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d YDX $d UHL $d OCLCF $d SILO 042 $a pcc 050 00 $a HF5415.1255 F66 2019 245 00 $a Food and experiential marketing : $b pleasure, wellbeing and consumption / $c edited by Wided Batat. 264 1 $a Abingdon, Oxon ; $b Routledge,, $c 2019. 300 $a xx, 248 pages : $b illustrations ; $c 25 cm. 490 1 $a Routledge interpretive marketing research 504 $a Includes bibliographical references and index. 505 0 $a Introduction to the experiential pleasure of food : how does pleasure advance consumer well-being and promote healthy eating behaviors? / Wided Batat -- From food services to food experiences : eating, well-being, and marketing / Michela Addis and Morris B. Holbrook -- Food consumer trends : food experience, pleasure, and policy in the US / Anne T. Byrne and David R. Just -- TV cuisine therapy through narrative cooking programs : how does culinary journalism contribute to food pleasure and well-being? / Julie Andrieu and Wided Batat -- Cultural pleasures of eating and healing : contributions to food well-being / Nancy N. Chen -- The coffee drinking experience : contributions to pleasure, well-being, and consumer engagement / Danielle L. Eiseman -- The method of creative ethnography : exploring food consumption and pleasurable experiences / afeirenia Brokalaki and Jeff B. Murray -- Cooking, food experiential learning, and connectedness : food well-being construction from Lebanese villages / Ghina Chammas and Nadine A. Yehya -- Exploring bicultural (Japanese and American) food experiences : food aesthetic, pleasure, and well-being / Emily M. Moscato -- Food storytelling, pleasure, and well-being : narratives from food cultural experiences / Adrienne F. Muldrow and Jamie L. Grigsby -- Fusing East with West : how Asian Epicurean experience evolves and embraces well-being / Steven Chan -- The food gastronomy experience : a French perspective on food well-being / Gwarlann De Kerviler -- Food shopping experience on the periphery of the supermarket : a social-media afforded quest for whole30-compliant foods and well-being / Ana Babi Rosario -- Hungry eyes : how food porn affects well-being / Anthony Patterson, Robert Kozinets, and Rachel Ashman -- Index. 650 0 $a Branding (Marketing) 650 0 $a Direct marketing. 650 0 $a Customer relations. 650 0 $a Food $x Marketing. 700 1 $a Batat, Wided, $e editor. 776 08 $i Online version: $t Food and experiential marketing $b 1 Edition. $d New York : Routledge, 2019 $z 9781351182201 $w (DLC) 2019008815 830 0 $a Routledge interpretive marketing research series 941 $a 1 952 $l USUX851 $d 20210903014518.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=77ADF438FF9A11E9A2D37E2597128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search