855 records matched your query       

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020    $a 1119894875
020    $a 9781119894872
040    $d TxAuBib $e rda $d SILO
100 1  $a McMurtry, Jeanette Maw.
245 1  $a Marketing / $c by Jeanette Maw McMurtry, MBA marketing and consumer behavior expert, keynote presenter, and instructor.
246 3  $a Marketing : $b for dummies.
250    $a 6th edition.
264  1 $a Hoboken, NJ :  $b John Wiley & Sons, Inc.,  $c [2022]
300    $a 382 pages : $b illustrations ; $c 24 cm.
520    $a In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
541    $d 20221119.
650    $a Marketing.
650    $a Business planning.
650    $a Brand loyalty.
650    $a Branding (Marketing.)
655  7 $a Handbooks and manuals.
941    $a 4
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956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6DFA6946828F11ED9BE70E6538ECA4DB