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01252cam a2200313 a 4500 001 56C2030E0F4011DF93771FC5C41A358D 003 SILO 005 20100201083435 008 090716s2010 nyua b 001 0 eng 010 $a 2009026007 020 $a 0071638024 (hbk. : alk. paper) 020 $a 9780071638029 (hbk. : alk. paper) : 035 $a (OCoLC)318876315 040 $a DLC $c DLC $d SILO $d SINLB $d IWN $d SILO 245 0 $a Reinventing interactive and direct marketing : $b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / $c [edited and] with an introduction by Stan Rapp. 260 $a New York : $b McGraw-Hill, $c c2010. 300 $a xiii, 238 p. : $b ill. ; $c 24 cm. 500 $a "Published in association with the Direct Marketing Association"--Jacket. 504 $a Includes bibliographical references and index. 650 0 $a Interactive marketing. 650 0 $a Direct marketing. 650 0 $a Branding (Marketing) 700 1 $a Rapp, Stan. 710 2 $a Direct Marketing Association (U.S.) 941 $a 2 952 $l CEAX572 $d 20200508015356.0 952 $l IBAX173 $d 20180307022438.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=56C2030E0F4011DF93771FC5C41A358D 994 $a 01 $b IWNInitiate Another SILO Locator Search