192 records matched your query       

01252cam a2200313 a 4500
001 56C2030E0F4011DF93771FC5C41A358D
003 SILO
005 20100201083435
008 090716s2010    nyua     b    001 0 eng  
010    $a 2009026007
020    $a 0071638024 (hbk. : alk. paper)
020    $a 9780071638029 (hbk. : alk. paper) :
035    $a (OCoLC)318876315
040    $a DLC $c DLC $d SILO $d SINLB $d IWN $d SILO
245 0  $a Reinventing interactive and direct marketing : $b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / $c [edited and] with an introduction by Stan Rapp.
260    $a New York : $b McGraw-Hill, $c c2010.
300    $a xiii, 238 p. : $b ill. ; $c 24 cm.
500    $a "Published in association with the Direct Marketing Association"--Jacket.
504    $a Includes bibliographical references and index.
650  0 $a Interactive marketing.
650  0 $a Direct marketing.
650  0 $a Branding (Marketing)
700 1  $a Rapp, Stan.
710 2  $a Direct Marketing Association (U.S.)
941    $a 2
952    $l CEAX572 $d 20200508015356.0
952    $l IBAX173 $d 20180307022438.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=56C2030E0F4011DF93771FC5C41A358D
994    $a 01 $b IWN