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02217aam a2200409 i 4500 001 80C56EFCB85D11E6BDBAC4DDDAD10320 003 SILO 005 20161202010137 008 160810t20172017nyua 000 0 eng 010 $a 2016024568 020 $a 0814438032 020 $a 9780814438039 035 $a (OCoLC)950638400 040 $a DLC $b eng $e rda $c DLC $d YDXCP $d BTCTA $d BDX $d OCLCO $d OCLCF $d OSU $d SILO 042 $a pcc 050 00 $a HD53 $b .W86 2017 082 00 $a 658.5/038 $2 23 100 1 $a Wunker, Stephen M., $e author. 245 10 $a Jobs to be done : $b a roadmap for customer-centered innovation / $c Stephen Wunker, Jessica Wattman, David Farber. 264 1 $a New York : $b AMACOM, $c 2017. 300 $a xii, 210 pages : $b illustrations ; $c 24 cm 500 $a Includes index. 505 0 $a Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. 650 0 $a Creative ability in business. 650 0 $a New products. 650 0 $a Cost effectiveness. 650 0 $a Consumer satisfaction. 650 7 $a Consumer satisfaction. $2 fast $0 (OCoLC)fst00876403 650 7 $a Cost effectiveness. $2 fast $0 (OCoLC)fst00880707 650 7 $a Creative ability in business. $2 fast $0 (OCoLC)fst00882438 650 7 $a New products. $2 fast $0 (OCoLC)fst01036889 700 1 $a Wattman, Jessica, $e author. 700 1 $a Farber, David R., $e author. 941 $a 1 952 $l USUX851 $d 20230302014938.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=80C56EFCB85D11E6BDBAC4DDDAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search