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03141aam a2200541 i 4500 001 4C58A16A61B211EE96A426B62DECA4DB 003 SILO 005 20231003010052 008 230411t20232023nyu 001 0 eng d 020 $a 0593236629 020 $a 9780593236628 035 $a (OCoLC)1389273938 040 $a CNWPU $b eng $c CNWPU $d BDX $d TOH $d HQD $d SFR $d JBL $d ILC $d JRZ $d SILO 100 1 $a Easter, Michael $c (Health and fitness writer), $e author. 245 10 $a Scarcity brain : $b fix your craving mindset and rewire your habits to thrive with enough / $c Michael Easter. 250 $a First edition. 264 1 $a New York : $b Rodale $c [2023] 300 $a 294 pages ; $c 24 cm 500 $a Includes index. 505 0 $a Introduction: Our scarcity brain -- The scarcity loop -- How the scarcity loop hooks us -- Where the scarcity loop lives -- Why we crave more -- Escape -- Certainty -- Influence -- Food -- Stuff -- Information -- Happiness -- Epilogue: What we do now. 520 $a "Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired "scarcity brain" is now backfiring. And new technology and institutions--from dating and entertainment apps to our food and economic systems--are exploiting our scarcity brain. They're bombarding us with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car"-- $c Amazon. 650 0 $a Desire. 650 0 $a Happiness. 650 0 $a Self-help techniques. 650 0 $a Cloth or Hardcover. $0 (local)tlcaut2130744396598900 650 0 $a Self-Help. $0 (local)tlcaut1000378844530000 650 0 $a Personal Growth - Happiness. $0 (local)tlcaut974610106038200 650 0 $a Social psychology. $0 (DLC)sh 85123994 650 0 $a Cognitive science. $0 (DLC)sh 88006179 650 7 $a SELF-HELP / Personal Growth / Happiness. $2 bisacsh 655 7 $a Self-help publications. $2 lcgft 941 $a 14 952 $l AJPE887 $d 20240702031257.0 952 $l TZPC572 $d 20240613010618.0 952 $l CYPF706 $d 20240502010105.0 952 $l BVPE851 $d 20240409011215.0 952 $l UQAX771 $d 20240201010213.0 952 $l TYPH572 $d 20240125012357.0 952 $l RZPE145 $d 20240111055739.0 952 $l YAPC771 $d 20231219014803.0 952 $l CBPF522 $d 20231205010617.0 952 $l GBPF771 $d 20231202012446.0 952 $l KSPG296 $d 20231130010151.0 952 $l CAPH522 $d 20231107011049.0 952 $l TCPG826 $d 20231005010426.0 952 $l CDPF771 $d 20231003012341.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4C58A16A61B211EE96A426B62DECA4DB 994 $a C0 $b C@VInitiate Another SILO Locator Search