2365 records matched your query
01841aam a2200337 i 4500 001 250961401A3011EEAF9CB4AD47ECA4DB 003 SILO 005 20230704010055 008 220125s2022 njua 001 0 eng 010 $a 2022003351 020 $a 1119854288 020 $a 9781119854289 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d OPW $d YDX $d NZAUC $d SFR $d UtOrBLW $d SILO 042 $a pcc 050 00 $a HF5415.1265 $b .S393 100 1 $a Scott, David Meerman, $e author. 245 14 $a The new rules of marketing & PR : $b how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / $c David Meerman Scott. 246 3 $a New rules of marketing and public relations 250 $a Eighth edition. 264 1 $a Hoboken, NJ : $b John Wiley & Sons, Inc., $c [2022] 300 $a 462 pages : $b illustrations ; $c 23 cm. 500 $a Includes index. 520 $a As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. 650 0 $a Internet marketing. 650 0 $a Internet in public relations. 650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion. $2 bisacsh 941 $a 2 952 $l ALPE516 $d 20240417020205.0 952 $l FYPI314 $d 20230704010512.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=250961401A3011EEAF9CB4AD47ECA4DBInitiate Another SILO Locator Search