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01296aam a22003374a 4500 001 5012A6B46A8B11E689525693DAD10320 003 SILO 005 20160825010506 008 090914s2010 paua b 001 0 eng 010 $a 2009034817 020 $a 1605669172 (ebook) 020 $a 9781605669175 (ebook) 020 $a 1605669164 (hardcover) 020 $a 9781605669168 (hardcover) 035 $a (OCoLC)406132895 040 $a DLC $c DLC $d YDX $d YDXCP $d BWX $d SILO 050 00 $a HF5548.32 T45 2010 082 00 $a 658.8/72 $2 22 100 1 $a Telli Yamamoto, Gonca 245 10 $a Mobilized marketing and the consumer : $b technological developments and challenges / $c Gonca Telli Yamamoto. 260 $a Hershey, PA : $b Business Science Reference, $c c2010. 300 $a xvi, 276 p. : $b ill. ; $c 29 cm. 504 $a Includes bibliographical references and index. 520 $a "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher. 650 0 $a Electronic commerce 650 0 $a Cell phones 650 0 $a Direct marketing 941 $a 1 952 $l USUX851 $d 20160825052736.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5012A6B46A8B11E689525693DAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search