The Locator -- [(subject = "Direct marketing")]

192 records matched your query       


Record 19 | Previous Record | Long Display | Next Record
01296aam a22003374a 4500
001 5012A6B46A8B11E689525693DAD10320
003 SILO
005 20160825010506
008 090914s2010    paua     b    001 0 eng  
010    $a 2009034817
020    $a 1605669172 (ebook)
020    $a 9781605669175 (ebook)
020    $a 1605669164 (hardcover)
020    $a 9781605669168 (hardcover)
035    $a (OCoLC)406132895
040    $a DLC $c DLC $d YDX $d YDXCP $d BWX $d SILO
050 00 $a HF5548.32 T45 2010
082 00 $a 658.8/72 $2 22
100 1  $a Telli Yamamoto, Gonca
245 10 $a Mobilized marketing and the consumer : $b technological developments and challenges / $c Gonca Telli Yamamoto.
260    $a Hershey, PA : $b Business Science Reference, $c c2010.
300    $a xvi, 276 p. : $b ill. ; $c 29 cm.
504    $a Includes bibliographical references and index.
520    $a "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
650  0 $a Electronic commerce
650  0 $a Cell phones
650  0 $a Direct marketing
941    $a 1
952    $l USUX851 $d 20160825052736.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5012A6B46A8B11E689525693DAD10320
994    $a C0 $b IWA

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.