3367 records matched your query
02811aam a2200409 i 4500 001 ECB1DC085B3C11ED8F2A915D41ECA4DB 003 SILO 005 20221103010037 008 220110t20222022enka b 001 0 eng 010 $a 2022001114 020 $a 1009189557 020 $a 9781009189552 020 $a 1009189565 020 $a 9781009189569 035 $a (OCoLC)1295380705 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d OCLCO $d UKMGB $d YDX $d WLL $d BUF $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a KF2979 B39 2022 100 1 $a Bartholomew, Mark, $d 1971- $e author. 245 10 $a Intellectual property and the brain : $b how neuroscience will reshape legal protection for creations of the mind / $c Mark Bartholomew, University at Buffalo School of Law. 264 1 $a Cambridge, United Kingdom ; $b Cambridge University Press, $c 2022. 300 $a ix, 194 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 505 0 $a Copyright and creativity -- Inside the design process -- Neuroaesthetics and copyright infringement -- Seeing design -- Neuromarks -- How to take creativity seriously -- Know your audience -- Advertising, fast and slow. 520 $a "The fortunes of over one-third of the economy of the United States-nearly seven trillion dollars-depend on two kinds of people. The first kind of person makes a strong impression. She turns heads with her "true artistic skill" and "creative judgment." She is "original." Members of this exclusive group are not always humble, probably because their behavior is celebrated as reflecting "genius" or "magic." The second kind of person is someone you would likely not even notice if you saw them at a party or walking down the street. Unlike the first person, this person is thoroughly conventional. Her musical tastes are "average," her design preferences "ordinary." Her attention to commercial messaging is "typical" and "unheeding." Rather than being characterized as a genius, this person has been called "ignorant," "gullible," and, in particularly uncharitable moments, "a moron in a hurry.""-- $c Provided by publisher. 650 0 $a Intellectual property $z United States. 650 0 $a Copyright $z United States. 650 0 $a Copyright infringement $z United States. 650 0 $a Neurosciences $x Law and legislation $z United States. 650 0 $a Law $x Psychological aspects. 776 08 $i Online version: $a Bartholomew, Mark, 1971- $t Intellectual property and the brain. $d Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2022 $z 9781009189545 $w (DLC) 2022001115 941 $a 2 952 $l OVUX522 $d 20230517010204.0 952 $l USUX851 $d 20230302015707.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=ECB1DC085B3C11ED8F2A915D41ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search