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04167aam a2200541 i 4500 001 65A71B4835FE11EBA5F7CB3429ECA4DB 003 SILO 005 20201204010015 008 190215t20192019miua b 001 0 eng 010 $a 2019007780 020 $a 0472054023 020 $a 9780472054022 020 $a 0472074024 020 $a 9780472074020 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d BDX $d YDX $d OCLCF $d YDX $d TJC $d YUS $d GZM $d OCLCQ $d CHVBK $d OCLCO $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a ML3917.U6 $b L68 2019 082 00 $a 781.5/9 $2 23 100 1 $a Love, Joanna K., $e author. 245 10 $a Soda goes pop : $b Pepsi-Cola advertising and popular music / $c Joanna K. Love. 264 1 $a Ann Arbor : $b University of Michigan Press, $c 2019. 300 $a x, 319 pages : $b illustrations ; $c 23 cm. 490 1 $a Tracking pop 504 $a Includes bibliographical references (pages 279-301) and index. 505 0 $a Part I : Early pop jingles and Pepsi's shift to youth marketing. Introduction : Hitting the spot and spotting the hits ; The Pepsi generation "now and then" : (re)composing the Cola Wars -- Part II : Pop songs, celebrity spectacle, and the MTV Generation. Big soda and celebrity pop : Pepsi meets Michael Jackson ; The choice of neoliberal generation : Pepsi models the perfect consumer ; Chasing "bad" : pop fantasies and teleological fiction ; A "wish" and a "prayer" : Pepsi faces the limits of redaction -- Part III : Millennial music marketing : redact, reuse, recycle. Humorous hits, nostalgic notes, and retro refrain in the 1990s ; Pepsi coda : Twenty-first-century "pop" and the branded future. 520 3 $a This book examines the mediating role that Pepsi's commercials have played in forging lasting relationships between the American music and advertising industries from its 1939 "Nickel, Nickel" jingle to its pair of 2011-2012 X Factor commercials. It historicizes and analyzes widely disseminated Pepsi commercials for its signature and diet colas, focusing largely on well-known television spots and charting their evolution from featuring stand-alone, broadcast jingles to celebrities singing the latest pop songs and styles in its campaigns. This book integrates close musical analysis with interdisciplinary scholarship on advertising and American popular culture to examine the process of redaction -- the practice marketers have used to select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. It argues that it was advertising's ability to get inside musical texts that eventually allowed corporate brands to play key roles in popular music's dissemination and production. This book investigates how Pepsi-Cola marketing has historically appropriated meanings from hit songs and celebrity musical endorsers, what new meanings its well-known spots attempted to emit, and why these commercials shaped future relationships between the American music business, the advertising industry, and corporate brands. 610 20 $a PepsiCo, Inc. 650 0 $a Music in advertising $z United States $x History. 650 0 $a Advertising $x History. $z United States $x History. 650 0 $a Popular music $z United States $x History and criticism. 610 27 $a PepsiCo, Inc. $2 fast $0 (OCoLC)fst00541572 650 7 $a Advertising $x Soft drinks. $2 fast $0 (OCoLC)fst01765815 650 7 $a Music in advertising. $2 fast $0 (OCoLC)fst01030542 650 7 $a Popular music. $2 fast $0 (OCoLC)fst01071422 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 610 27 $a PepsiCo Inc. $2 gnd 650 7 $a Marketing $2 gnd 650 7 $a Musik $2 gnd 651 7 $a USA $2 gnd 655 7 $a Criticism, interpretation, etc. $2 fast $0 (OCoLC)fst01411635 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 776 08 $i Online version: $a Love, Joanna K. author. $t Soda goes pop $d Ann Arbor : University of Michigan Press, 2019 $z 9780472124329 $w (DLC) 2019013242 830 0 $a Tracking pop. 941 $a 1 952 $l UQAX771 $d 20201204010905.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=65A71B4835FE11EBA5F7CB3429ECA4DB 994 $a C0 $b JIDInitiate Another SILO Locator Search