32 records matched your query
03217cam a2200493 i 4500 001 43E7752A2AE411DE90AB3606A8D7520A 003 SILO 005 20090730151235 008 780519s1977 caua b 000 0 eng 010 $a 77088630 020 $a 9780803908925 (pbk.) 020 $a 080390892X (pbk.) 020 $a 9780803908918 020 $a 0803908911 040 $a DLC $c DLC $d SILO $d MUQ $d YBM $d BAKER $d NLGGC $d BTCTA $d IOD $d SILO 050 00 $a P91.3 $b .S75 082 00 $a 301.16/01/8 084 $a 05.00 $2 bcl 245 0 $a Strategies for communication research / $c Paul M. Hirsch, Peter V. Miller, and F. Gerald Kline, editors. 260 $a Beverly Hills : $b Sage Publications, $c c1977. 300 $a 288 p. : $b ill. ; $c 24 cm. 490 0 $a Sage annual reviews of communication research ; v. 6 504 $a Includes bibliographies. 505 0 $a Introduction / Paul M. Hirsch, Peter V. Miller, and F. Gerald Kline -- Part I: Organizational analysis and field studies -- Occupational, organizational, and institutional modals in mass media research: toward an integrated framework / Paul M. Hirsch -- The exception proves the rule: the study of routine news practice / Gaye Tuchman -- Approaches to objectivity: journalistic vs. social science perspectives / E. Barbara Phillips -- Client relationship and children's book published: a comparative study of mass media policy in two marketplaces / Joseph Turow -- When culture becomes a business / William N. McPhee -- Part II: Quantitative data collection and modeling -- Themes of measurement in communication research / Peter V. Miller -- Communicating measurement objectives in the survey interview / Peter V. Miller and Charles F. Cannell -- Cognitive similarity and communication between parents and adolescents / F Gerald Kline -- Exploring the structure of national issues: newspaper content and reader perceptions / Susan C. Greendale and Eric S. Fredin -- Part III: Conceptualizing time and temporal order -- Time in communication research / F. Gerald Kline -- Political information, mass media use in early adulthood, and political socialization: seeking clarity through cohort curves / James Danowski and Neal E. Cutler -- Time series analysis in communication research / Robert Krull and Albert S. Paulson -- Sampling across for communication research: a simulation / Robert B. Arundale. 650 0 $a Communication $x Research. 653 $a Methodology $a Research $a Methodology 650 6 $a MeÌdias $x Aspect social. 650 6 $a Communication $x Recherche. 650 6 $a MeÌdias $x Recherche. 650 17 $a Massacommunicatie. $2 gtt 650 17 $a Onderzoek. $2 gtt 700 1 $a Hirsch, Paul Morris. 700 1 $a Miller, Peter V. 700 1 $a Kline, F. Gerald. 856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0660/77088630-d.html 941 $a 6 952 $l USUX851 $d 20220602021931.0 952 $l OVUX522 $d 20180710110324.0 952 $l UTAX115 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 952 $l OMAX631 $d 20090701080000.0 952 $l PRAX771 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=43E7752A2AE411DE90AB3606A8D7520A 994 $a 03 $b IODInitiate Another SILO Locator Search