102 records matched your query       

01769aam a2200385 a 4500
001 360175567C5D11E0AEB2F4966AFF544E
003 SILO
005 20110512010052
008 091217s2010    caua     b    001 0 eng c
010    $a 2009052985
020    $a 080476896X (pbk. : alk. paper)
020    $a 9780804768962 (pbk. : alk. paper)
020    $a 0804768951 (cloth : alk. paper)
020    $a 9780804768955 (cloth : alk. paper)
035    $a (OCoLC)494691329
040    $a CSt/DLC $c DLC $d SILO $d C#P $d CDX $d BWX $d SILO
042    $a pcc
043    $a n-us---
050 00 $a JK2281 $b .A26 2010
100 1  $a Abrajano, Marisa, $d 1977-
245 1  $a Campaigning to the new American electorate : $b advertising to Latino voters / $c Marisa A. Abrajano.
260    $a Stanford, Calif. : $b Stanford University Press, $c c2010.
300    $a x, 198 p. : $b ill. ; $c 24 cm.
504    $a Includes bibliographical references and index.
505 0  $a Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns.
650  0 $a Advertising, Political $z United States.
650  0 $a Political campaigns $z United States.
650  0 $a Hispanic Americans $x Politics and government.
941    $a 4
952    $l PQAX094 $d 20231214021345.0
952    $l USUX851 $d 20160825061823.0
952    $l OIAX792 $d 20120410010705.0
952    $l PRAX771 $d 20110512010645.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=360175567C5D11E0AEB2F4966AFF544E
994    $a Z0 $b IOD