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01267cam a2200313Ia 4500 001 A4855DD42B1111DE9FAE8B08A8D7520A 003 SILO 005 20110908010717 008 070921s2008 cau b 000 0 eng 010 $a 2007039236 020 $a 1580052126 020 $a 9781580052122 040 $a DLC $c DLC $d SILO $d BAKER $d BTCTA $d YDXCP $d IXA $d IOB $d SILO 043 $a n-us--- 050 00 $a HF5415.33.U6 $b G34 2008 100 1 $a Gardner, Andrea. 245 1 $a 30 second seduction : $b how advertisers lure women through flattery, flirtation, and manipulation / $c Andrea Gardner. 246 3 $a Thirty second seduction 260 $a Berkeley, CA : $b Distributed by Publishers Group West, $c c2008. 300 $a 283 p. ; $c 21 cm. 504 $a Includes bibliographical references (p. 273-280). 505 0 $a The scholar -- The best friend -- The fan -- The player -- The show-off -- The dreamboat -- The romantic -- The sneak -- The fence mender -- Epilogue. 650 0 $a Women consumers $z United States. 650 0 $a Women in advertising $z United States. 650 0 $a Marketing $z United States. 941 $a 1 952 $l UUAX975 $d 20090806113132.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A4855DD42B1111DE9FAE8B08A8D7520A 994 $a 02 $b IOBInitiate Another SILO Locator Search