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02888aam a2200385 i 4500 001 43CB4698FF9A11E9A2D37E2597128E48 003 SILO 005 20191105010136 008 190118t20192019iluaf b 001 0deng c 010 $a 2019001289 020 $a 1641601620 020 $a 9781641601627 035 $a (OCoLC)1083675705 040 $a PUL $b eng $e rda $c PUL $d BDX $d YDX $d OCLCF $d CG4 $d TP7 $d IJ5 $d DLC $d OCLCO $d OCL $d IOU $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a LA2317.W656 $b B54 2019 082 00 $a 428.4/3 $2 23 100 1 $a Biederman, Marcia, $d 1949- $e author. 245 10 $a Scan artist : $b how Evelyn Wood convinced the world that speed-reading worked / $c Marcia Biederman. 246 3 $a How Evelyn Wood convinced the world that speed-reading worked 264 1 $a Chicago, Illinois : $b Chicago Review Press, $c [2019] 300 $a xiv, 250 pages, 8 unnumbered pages of plates : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references (pages 237-238) and index. 520 $a The best-known educator of the 20th century was a scammer in cashmere. "The most famous reading teacher in the world," as television hosts introduced her, Evelyn Wood had little classroom experience, no degrees in reading instruction, and a background that included work at a Mormon mission in Germany at a time when the church was cooperating with the Third Reich. Nevertheless, a nation spooked by Sputnik and panicked by paperwork eagerly embraced her promises of a speed-reading revolution. Journalists, lawmakers, and two US presidents lent credibility to Wood's claims of turbocharging reading speeds through a method once compared to the miracle at Lourdes. Time magazine reported that Wood grads could polish off Dr. Zhivago in an hour; a senator swore that Wood's method had boosted his reading speed to more than ten thousand words per minute. But science showed that her method taught only skimming, with disastrous effects on comprehension -- a fact Wood was aware of from early in her career. Fudging test results and squelching critics, she founded a company that enrolled half a million. The course's popularity endured even as evidence of its shortcomings continued to accumulate. Today, as apps and online courses attempt to spark a speed-reading revival, this engaging look at Wood's rise from mission worker to marketer exposes the pitfalls of embracing a con artist's worthless solution to an imaginary problem. 600 10 $a Wood, Evelyn Nielsen, $d 1909-1995. 650 0 $a Speed reading. 650 0 $a Women educators $z United States $v Biography. 650 0 $a Businesswomen $z United States $v Biography. 941 $a 3 952 $l DPPE403 $d 20240611012714.0 952 $l TDPH826 $d 20200314011004.0 952 $l BAPH771 $d 20191105014404.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=43CB4698FF9A11E9A2D37E2597128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search