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01501pam a2200433 a 4500 001 60D38CD02ADC11DE9500C205A8D7520A 005 20210729012405 008 891103s1990 nyua b 00110 eng 010 $a 89018331 020 $a 9780465050246 020 $a 0465050247 020 $a 9780465050239 020 $a 0465050239 040 $a DLC $c DLC $d SILO $d SILO 050 00 $a HF5415.1 $b .T44 1990 082 00 $a 381/.0973 $2 20 100 10 $a Tedlow, Richard S. 245 1 $a New and improved : $b the story of mass marketing in America / $c Richard S. Tedlow. 260 0 $a New York : $b Basic Books, $c c1990. 300 $a xi, 481 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references (p. [441]-466) and index. 650 0 $a Marketing $z United States $x Case studies. 650 0 $a Marketing $z United States $x History. 939 $a 1566897 941 $a 13 952 $l OUAX845 $d 20240816031006.0 952 $l OZAX845 $d 20240525025105.0 952 $l UVAX975 $d 20240215011442.0 952 $l PQAX094 $d 20231214040932.0 952 $l USUX851 $d 20211005012246.0 952 $l ULAX314 $d 20190926055015.0 952 $l OVUX522 $d 20180110030800.0 952 $l URAX314 $d 20170609030047.0 952 $l DAPG173 $d 20090701080000.0 952 $l PGAX715 $d 20090701080000.0 952 $l PTAX572 $d 20090701080000.0 952 $l UDAX314 $d 20090701080000.0 952 $l V5AX173 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=60D38CD02ADC11DE9500C205A8D7520AInitiate Another SILO Locator Search