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01406cam a2200349 a 4500 001 BDFC60142ADA11DE9482AC05A8D7520A 005 200904161803.0 008 940413s1994 enka b 000 0 eng d 010 $a 94031458 020 $a 9780947568610 (pbk) 020 $a 0947568611 (pbk) 035 $a (OCoLC)30438213 040 $a UKM $c UKM $d SILO $d IOZ $d SILO 082 04 $a 021.7 $2 20 100 1 $a Kinnell, Margaret. 245 1 $a Meeting the marketing challenge : $b strategies for public libraries and leisure services / $c Margaret Kinnell and Jennifer MacDougall. 260 $a Los Angeles, CA : $a Los Angeles, CA : $b Taylor Graham, $c c1994. 300 $a 165 p. : $b ill. ; $c 23 cm. 504 $a Includes bibliographical references (p. 161-163). 650 0 $a Public libraries $z Great Britain $x Marketing. 650 0 $a Libraries and readers $z Great Britain. 650 0 $a Government marketing $z Great Britain. 650 0 $a Municipal services $z Great Britain $x Marketing. 650 0 $a Service industries $z Great Britain $x Marketing. 650 0 $a Leisure industry $z Great Britain $x Marketing. 653 0 $a Promotion (Public relations) $a Promotion (Public relations) 653 0 $a Marketing $a Marketing 700 1 $a Macdougall, Jennifer. 939 $a 1458095 941 $a 1 952 $l OVUX522 $d 20180119031221.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=BDFC60142ADA11DE9482AC05A8D7520AInitiate Another SILO Locator Search