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02720aam a2200433 i 4500 001 8781E5DA72D911EDA0B05B7C49ECA4DB 003 SILO 005 20221203010154 008 211201s2022 enka b 001 0 eng 010 $a 2021050990 020 $a 1398603201 020 $a 9781398603202 020 $a 139860318X 020 $a 9781398603189 035 $a (OCoLC)1287746534 040 $a DLC $b eng $e rda $c DLC $d OCLCF $d OCLCO $d YDX $d OCLCO $d SILO 042 $a pcc 050 00 $a HF5415.1265 $b .R688 2022 082 00 $a 658.8/2702854678 $2 23/eng/20211201 100 1 $a Rowles, Daniel, $e author. 245 10 $a Digital branding : $b a complete step-by-step guide to strategy, tactics, tools and measurement / $c Daniel Rowles. 250 $a Third Edition. 264 1 $a London ; $b Kogan Page Inc, $c [2022] 300 $a xi, 216 pages : $b illustrations ; $c 24 cm 500 $a Revised editions of the author's Digital branding, 2018. 504 $a Includes bibliographical references and index. 520 $a "Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"-- $c Provided by publisher. 650 0 $a Internet marketing. 650 0 $a Branding (Marketing) 650 6 $a Marketing sur Internet. 650 6 $a Stratégie de marque. 650 7 $a branding. $2 aat 650 7 $a Branding (Marketing) $2 fast $0 (OCoLC)fst01743755 650 7 $a Internet marketing. $2 fast $0 (OCoLC)fst00977272 776 08 $i Online version: $a Rowles, Daniel. $t Digital branding $b 1st. $d New York, NY : Kogan Page Inc, [2022] $z 9781398603196 $w (DLC) 2021050991 941 $a 1 952 $l UNUX074 $d 20221203065729.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=8781E5DA72D911EDA0B05B7C49ECA4DB 994 $a Z0 $b NIUInitiate Another SILO Locator Search