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02037aam a2200421 i 4500 001 2E9AFE6E2EFD11E7A97D5AD2DAD10320 003 SILO 005 20190815012642 008 170225s2017 nyu b 001 0 eng 010 $a 2017000684 020 $a 0393249956 020 $a 9780393249958 035 $a (OCoLC)974612650 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d IZ2 $d SILO 042 $a pcc 050 00 $a HC79.C6 $b F73 2017 082 00 $a 658.8/342 $2 23 100 1 $a Fraade-Blanar, Zoe, $e author. 245 10 $a Superfandom : $b how our obsessions are changing what we buy and who we are / $c Zoe Fraade-Blanar & Aaron M. Glazer. 250 $a First edition. 264 1 $a New York : $b W.W. Norton & Company, $c [2017] 300 $a xv, 318 pages ; $c 24 cm. 504 $a Includes bibliographical references (pages [257]-307) and index. 505 0 $a Introduction -- welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong. 520 $a An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers. 650 0 $a Consumption (Economics) $x Social aspects. 650 0 $a Fans (Persons). 650 0 $a Enthusiasm $x Economic aspects. 650 0 $a Marketing $x Social aspects. 700 1 $a Glazer, Aaron M., $e author. 941 $a 6 952 $l USUX851 $d 20220303012311.0 952 $l YEPF572 $d 20200204085514.0 952 $l TYPH572 $d 20200110071414.0 952 $l OVUX522 $d 20191211022532.0 952 $l BOPG851 $d 20181006104657.0 952 $l BAPH771 $d 20170610010132.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2E9AFE6E2EFD11E7A97D5AD2DAD10320Initiate Another SILO Locator Search