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01652cam a22003134a 4500 001 043555542B0D11DE82774608A8D7520A 005 20160908042251 008 050804s2006 ne b 001 0 eng 010 $a 2005022585 020 $a 9780750679459 (pbk. : alk. paper) 020 $a 075067945X (pbk. : alk. paper) 035 $a (OCoLC)61261227 040 $a DLC $c DLC $d SILO $d IXA $d IWA $d SILO 050 00 $a HT325 K65 2006 100 1 $a Kolb, Bonita M. 245 1 $a Tourism marketing for cities and towns : $b using branding and events to attract tourism / $c Bonita M. Kolb. 260 $a Boston : $a Boston : $b Elsevier/Butterworth-Heinemann, $c c2006. 300 $a xvi, 310 p. ; $c 22 cm. 504 $a Includes bibliographical references and index. 505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. 650 0 $a City promotion. 650 0 $a Tourism $x Marketing. 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0517/2005022585.html 856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html 939 $a 5671879 941 $a 1 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=043555542B0D11DE82774608A8D7520A 994 $a 02 $b IWA 952 $l UNUX074 $d 20090701080000.0Initiate Another SILO Locator Search