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03376aam a2200493 i 4500 001 B65C94E62A1911E6B9FCA3A3DAD10320 003 SILO 005 20160604010025 008 140807s2015 nyu b 001 0 eng 010 $a 2014024464 020 $a 1137279869 020 $a 9781137279866 040 $a DLC $b eng $e rda $c DLC $d YDX $d BDX $d BTCTA $d YDXCP $d CDX $d OCLCF $d IG# $d ILC $d OCLCO $d SILO 042 $a pcc 050 00 $a HF6178 $b .W43 2015 082 00 $a 659.1068/1 $2 23 100 1 $a Webb, Rick. 245 10 $a Agency : $b starting a creative firm in the age of digital marketing / $c Rick Webb. 264 1 $a New York City : $b Palgrave Macmillan, $c 2015. 300 $a viii, 341 pages ; $c 25 cm. 490 0 $a Advertising age 504 $a Includes bibliographical references (pages 327-333) and index. 520 $a As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing. Webb provides a comprehensive guidebook with the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. 505 0 $a Why am I doing this? -- The vision -- The value proposition of culture -- Culture and vision -- Communication -- What is good? -- Ideas -- Process -- Working for other agencies -- Pro bono work -- The basics -- The emotional -- The pitch -- The rational -- On partners and partnership -- The team -- Employee retention -- Employee departures -- Bootstrapping -- I want to get rich -- On growth -- Banks and funding -- Starting up -- How much to charge? -- SOWs, MSAs, and in-pros -- Tracking time -- Billing, collections & cash flow -- Working with vendors -- Employee expenses -- Expanding beyond your core -- How much is my company worth? -- Creating a product in your service firm -- Working for startups -- Case studies of startups within an agency -- Getting acquired -- The fear. 650 0 $a Advertising agencies $x Management. 650 0 $a Internet marketing. 650 0 $a Marketing $x Management. 650 0 $a New business enterprises $x Management. 650 0 $a Small business $x Management. 650 0 $a Entrepreneurship. 650 7 $a Advertising agencies $x Management. $2 fast $0 (OCoLC)fst00797822 650 7 $a Entrepreneurship. $2 fast $0 (OCoLC)fst00912787 650 7 $a Internet marketing. $2 fast $0 (OCoLC)fst00977272 650 7 $a Marketing $x Management. $2 fast $0 (OCoLC)fst01010209 650 7 $a New business enterprises $x Management. $2 fast $0 (OCoLC)fst01036850 650 7 $a Small business $x Management. $2 fast $0 (OCoLC)fst01121306 856 42 $3 Publisher description $u http://catdir.loc.gov/catdir/enhancements/fy1503/2014024464-d.html 856 42 $3 Contributor biographical information $u http://catdir.loc.gov/catdir/enhancements/fy1503/2014024464-b.html 856 41 $3 Table of contents only $u http://catdir.loc.gov/catdir/enhancements/fy1503/2014024464-t.html 941 $a 2 952 $l USUX851 $d 20160826105531.0 952 $l UQAX771 $d 20160604011343.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B65C94E62A1911E6B9FCA3A3DAD10320 994 $a C0 $b JIDInitiate Another SILO Locator Search