102 records matched your query       

01728aam a2200397 a 4500
001 874C04788C1411E0A5F71AC66AFF544E
003 SILO
005 20110601010029
008 100819s2011    paua     b    001 0 eng  
010    $a 2010035516
020    $a 1439903344 (e-book)
020    $a 9781439903346 (e-book)
020    $a 1439903336 (pbk. : alk. paper)
020    $a 9781439903339 (pbk. : alk. paper)
020    $a 1439903328 (hardcover : alk. paper)
020    $a 9781439903322 (hardcover : alk. paper)
035    $a (OCoLC)657270949
040    $a DLC $c DLC $d SILO $d YDXCP $d BWX $d CDX $d SILO
043    $a n-us---
050 00 $a JK2281 $b .R54 2011
050 00 $a JK2281 $b .R54 2011
100 1  $a Ridout, Travis N., $d 1974-
245 1  $a The persuasive power of campaign advertising / $c Travis N. Ridout, Michael M. Franz.
260    $a Philadelphia : $b Temple University Press, $c 2011.
300    $a x, 186 p. : $b ill. ; $c 21 cm.
504    $a Includes bibliographical references and index.
505 0  $a The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeal in ads matter -- How receivers' characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
650  0 $a Political campaigns $z United States.
650  0 $a Advertising, Political $z United States.
700 1  $a Franz, Michael M., $d 1976-
941    $a 4
952    $l USUX851 $d 20160825085042.0
952    $l SOAX911 $d 20120928011028.0
952    $l UNUX074 $d 20120615013027.0
952    $l OIAX792 $d 20110601011007.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=874C04788C1411E0A5F71AC66AFF544E