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04004aam a2200313 i 4500 001 510B8BB48E9811EAB83BD64B97128E48 003 SILO 005 20200505011818 008 191031s2020 nyu b 001 0 eng 010 $a 2019045668 020 $a 0367209489 020 $a 9780367209483 035 $a (OCoLC)1126346955 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d SILO 042 $a pcc 050 00 $a HF5415 V276 2020 245 00 $a Value in marketing : $b retrospective and perspective stance / $c edited by Marin A. Marinov. 264 1 $a New York, NY : $b Routledge, Taylor & Francis Group, $c 2020. 300 $a vi, 217 pages ; $c 24 cm. 490 0 $a Routledge frontiers in the development of international business, management and marketing ; $v 2 504 $a Includes bibliographical references and index. 520 $a "The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers"-- $c Provided by publisher. 650 0 $a Marketing. 650 0 $a Value. 700 1 $a Marinov, Marin, $d 1948- $e editor. 941 $a 1 952 $l USUX851 $d 20200702013753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=510B8BB48E9811EAB83BD64B97128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search