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01369aam a2200265Ii 4500 001 E6F019385B3C11ED8F2A915D41ECA4DB 003 SILO 005 20221103010037 008 221012s2022 nyua b 001 0 eng d 020 $a 1933820578 020 $a 9781933820576 035 $a (OCoLC)1347271459 040 $a IWA $b eng $e rda $c IWA $d SILO 050 4 $a HF5415.1265 D855x 2022 100 1 $a Dunbar, Natalie Marie, $e author. 245 10 $a From solo to scaled : $b building a sustainable content strategy practice / $c Natalie Marie Dunbar ; foreword by Kristina Halvorson. 260 $a Brooklyn, NY : $b Rosenfeld Media, $c 2022. 300 $a xix, 220 pages : $b color illustrations ; $c 23 cm 520 $a Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. 504 $a Includes bibliographical references and index. 650 0 $a Internet marketing. 650 0 $a Internet programming. 941 $a 1 952 $l USUX851 $d 20221103011624.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E6F019385B3C11ED8F2A915D41ECA4DBInitiate Another SILO Locator Search