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02263cam a2200421 a 4500 001 945936F256D911DFB46C8AF9A7D7520A 003 SILO 005 20100503122515 008 090213s2009 nyua b 001 0 eng 010 $a 2009004025 020 $a 0230611745 020 $a 9780230611740 035 $a (OCoLC)226356998 040 $a DLC $c DLC $d SILO $d BAKER $d YDXCP $d C#P $d BWX $d CDX $d NIU $d SILO 043 $a n-us--- 050 00 $a HF5805 $b .S87 2009 082 00 $a 659.1092/2 $2 22 100 1 $a Sutton, Denise H. 245 1 $a Globalizing ideal beauty : $b how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / $c Denise H. Sutton. 250 $a 1st ed. 260 $a New York : $b Palgrave Macmillan, $c 2009. 300 $a xii, 210 p. : $b ill. ; $c 22 cm. 504 $a Includes bibliographical references and index. 505 0 $a From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty. 650 0 $a Women in the advertising industry $z United States $x History. 650 0 $a Women in advertising $z United States $x History. 650 0 $a Beauty, Personal $z United States $x History. 610 20 $a J. Walter Thompson Company. $b Women's Editorial Department. 650 0 $a Advertising agencies $z United States $x History. 856 42 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1004/2009004025-b.html 856 42 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1004/2009004025-d.html 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1004/2009004025-t.html 941 $a 3 952 $l USUX851 $d 20180403030743.0 952 $l OIAX792 $d 20110210010826.0 952 $l UNUX074 $d 20100503145023.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=945936F256D911DFB46C8AF9A7D7520A 994 $a 02 $b NIUInitiate Another SILO Locator Search