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03063aam a22005178i 4500 001 D0E8535E32AD11EA8BEF441797128E48 003 SILO 005 20200109010107 008 191007t20202020nyua b 001 0 eng 010 $a 2019030794 020 $a 1631493949 020 $a 9781631493942 035 $a (OCoLC)1102474552 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d TP7 $d OCLCF $d TOH $d IOU $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a TX945.3 $b .C46 2020 082 00 $a 338.70973 $2 23 100 1 $a Chatelain, Marcia, $d 1979- $e author. 245 10 $a Franchise : $b the golden arches in black America / $c Marcia Chatelain. 246 3 $a Golden arches in black America 250 $a First Edition. 264 1 $a New York : $b Liveright Publishing Corporation, $c 2020. 300 $a 336 pages $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 520 $a "From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- $c Provided by publisher. 650 0 $a Fast food restaurants $z United States. 650 0 $a Franchises (Retail trade) $z United States. 610 20 $a McDonald's Corporation. 650 0 $a Business enterprises $x Purchasing $z United States. 650 0 $a African Americans $x Civil rights. 650 0 $a Race discrimination $z United States. 650 0 $a African Americans $x Economic conditions. 941 $a 10 952 $l OVUX522 $d 20231117012450.0 952 $l BOPG851 $d 20231010025639.0 952 $l FXPH314 $d 20220909064727.0 952 $l USUX851 $d 20220706013739.0 952 $l TFPI826 $d 20210803012649.0 952 $l S1PD771 $d 20210730010300.0 952 $l D8PD522 $d 20210428011809.0 952 $l CAPH522 $d 20210105034004.0 952 $l GBPF771 $d 20200402010336.0 952 $l BAPH771 $d 20200109010658.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D0E8535E32AD11EA8BEF441797128E48 994 $a C0 $b IOUInitiate Another SILO Locator Search