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02419aam a2200397 i 4500 001 CFBC9AB6471C11EA8C4E586797128E48 003 SILO 005 20200204010450 008 191031s2020 njua 001 0 eng 010 $a 2019045537 020 $a 1119551447 020 $a 9781119551447 035 $a (OCoLC)1126347686 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d GK8 $d YDX $d CHVBK $d SILO 042 $a pcc 050 00 $a HD30.28 B5926 2020 100 1 $a Bland, David J., $d 1976- $e author. 245 10 $a Testing business ideas : $b strategyzer.com/test / $c written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos. 264 1 $a Hoboken, New Jersey : $b John Wiley & Sons, Inc., $c [2020] 300 $a xiii, 348 pages : $b color illustrations ; $c 19 x 25 cm. 490 1 $a Strategyzer series 500 $a Includes index. 520 $a "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- $c Provided by publisher. 650 0 $a Strategic planning. 650 0 $a Consumers $x Research. 650 0 $a New products. 700 1 $a Osterwalder, Alexander, $e author. 700 1 $a Smith, Alan, $e designer. 700 1 $a Papadakos, Trish. 776 08 $i Online version: $a Bland, David J., 1976- $t Testing business ideas $d Hoboken, New Jersey : John Wiley & Sons, Inc., [2020] $z 9781119551423 $w (DLC) 2019045538 830 0 $a Strategyzer series 941 $a 2 952 $l USUX851 $d 20240502013903.0 952 $l SFPH074 $d 20240314020724.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CFBC9AB6471C11EA8C4E586797128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search