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01995aam a2200409 i 4500 001 9C244014FEB511E4A7AFDFEBDAD10320 003 SILO 005 20150520010025 008 140930s2015 mdu b 001 0 eng 010 $a 2014036898 020 $a 0739187937 020 $a 9780739187937 035 $a (OCoLC)892794757 040 $a DLC $e rda $b eng $c DLC $d YDX $d YDXCP $d BTCTA $d BDX $d NHA $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HF6146.P78 $b B54 2015 082 00 $a 384.55/320820973 $2 23 100 1 $a Bjelskou, Peter, $e author. 245 10 $a Branded women in U.S. television : $b when people become corporations / $c Peter Bjelskou. 246 3 $a Branded women in United States television. 264 1 $a Lanham, Maryland : $b Lexington Books, $c [2015] 300 $a xi, 129 pages ; $c 24 cm. 490 1 $a Critical studies in television. 505 0 $a Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. 504 $a Includes bibliographical references (p. 115-123) and index. 650 0 $a Product placement in mass media $x Social aspects $z United States. 650 0 $a Reality television programs $z United States $x History and criticism. 650 0 $a Branding (Marketing) $z United States. 650 0 $a Television advertising $z United States. 650 0 $a Television broadcasting $x Social aspects $z United States. 650 0 $a Women on television. 830 0 $a Critical studies in television. 941 $a 2 952 $l USUX851 $d 20160826104803.0 952 $l UNUX074 $d 20150520011634.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9C244014FEB511E4A7AFDFEBDAD10320Initiate Another SILO Locator Search