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02181cam a2200397L 4500 001 BC4D27442B1111DE9FAE8B08A8D7520A 003 SILO 005 20190815012642 008 091206s2008 cau 000 u eng d 020 $a 9781599181530 (alk. paper) 020 $a 1599181533 (alk. paper) 035 $a (OCoLC)474193171 040 $a DKDLA $b dan $c DKDLA $d SILO $d SILO 050 14 $a HF5415 $b .L47965 2008 084 $a Qbl $2 z 084 $a Qbaea $2 z 084 $a 658.8 $2 z 100 1 $a Levinson, Jay Conrad. 245 1 $a Startup guide to guerrilla marketing : $b a simple battle plan for first-time marketers / $c by Jay Conrad Levinson and Jeannie Levinson. 260 $a Irvine, Calif. : $b Entrepreneur Press, $c 2008. 300 $a xii, 274 s. 500 $a A prequel to their best-selling Guerrilla marketing. 500 $a Includes index. 505 0 $a Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack. 650 4 $a Marketing. 650 4 $a Entrepreneurship $x Psychological aspects. 650 4 $a Marketing $x Management. 650 4 $a Small business $x Management. 700 1 $a Levinson, Jeannie. 740 0 $a Jay and Jeannie Levinson's startup guide to guerrilla marketing. 856 42 $z Additional Information at Google Books $u http://books.google.com/books?isbn=1599181533 941 $a 2 952 $l USUX851 $d 20160824043140.0 952 $l SOAX911 $d 20100405105245.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=BC4D27442B1111DE9FAE8B08A8D7520A 994 $a 02 $b IOKInitiate Another SILO Locator Search