61 records matched your query
01666aam a2200373Ka 4500 001 6B5392AA0AF111E39305B8A1DAD10320 003 SILO 005 20130822010304 008 121024s2013 njua 001 0 eng d 010 $a 2012955834 020 $a 1118466934 (pbk.) 020 $a 9781118466933 (pbk.) : 035 $a (OCoLC)816160646 040 $a UKMGB $b eng $c UKMGB $d OCLCO $d BDX $d YDXCP $d ORX $d NBO $d ILC $d BWX $d SILO 050 14 $a HF5415.1265 $b .D84 2013 082 04 $a 658.872 $2 23 100 1 $a Duggan, Kris. 245 10 $a Business gamification for dummies / $c by Kris Duggan and Kate Shoup. 260 $a Hoboken, N.J. : $b Wiley ; $c 2013. 263 $a 201302 300 $a xviii, 284 p. : $b ill. ; $c 24 cm. 490 1 $a For dummies 500 $a Includes index. 520 $a Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers. 505 0 $a Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification. 650 0 $a Internet marketing $x Social aspects. 650 0 $a Consumer behavior $x Social aspects. 650 0 $a Computer games $x Social aspects. 700 1 $a Shoup, Kate, $d 1972- 830 0 $a --For dummies. 941 $a 2 952 $l YEPF572 $d 20200204064904.0 952 $l TYPH572 $d 20200110050826.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6B5392AA0AF111E39305B8A1DAD10320Initiate Another SILO Locator Search