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03863aam a2200421 i 4500 001 C82B99A6898A11E8A36AED5B97128E48 003 SILO 005 20190328032346 008 171109s2018 iluaf e b 001 0 eng 010 $a 2017050648 020 $a 1613737211 020 $a 9781613737217 035 $a (OCoLC)1005188632 040 $a DLC $b eng $e rda $c DLC $d OCLCQ $d GP5 $d QQ3 $d OCLCF $d ILC $d IEB $d JUH $d SILO 042 $a pcc 043 $a n-us--- 100 1 $a Noel, Josh, $e author. 245 10 $a Barrel-aged stout and selling out : $b Goose Island, Anheuser-Busch, and how craft beer became big business / $c Josh Noel. 250 $a First edition. 264 1 $a Chicago, Illinois : $b Chicago Review Press, $c [2018] 300 $a xii, 386 pages, 8 unnumbered pages of plates : $b black and white illustrations ; $c 23 cm 504 $a Includes bibliographical references (pages 351-368) and index. 520 $a Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow? 505 0 $a part I. Barrel-aged stout. A brewery was the answer -- "They serve you a Budweiser, you take one sip and spit it out and say, 'Oh my God, I'm drinking water'" -- "In Chicago there are now no fewer than six breweries, of which my favourite is Goose Island" -- The fucking with was on -- "It started in Chicago as a brewer planted an imaginative seed in a garden of fertile artists aching for more depth of expression" -- St. Louis, we have a problem -- St. Louis, we still have a problem -- "We have to look like we have been here before" -- "They are one of the greatest companies in the world, but damn, they're bullies" -- Shrinking but free -- "They're ready to take it to the next level" -- ITS4U -- "They are the king of beers" -- "If you tell me I'm-a pay forty-five dollars for a beer, I'm-a tell you kiss my beep and to get beep out of my face before I beat beep" -- "We have to do something, and we've looked at all the possibilities" -- part II. Selling Out. "No matter what happens Monday, we'll still clean the kettle" -- "Not fuck it up" -- "It doesn't count as a sell out until you hit $40 million" -- "I'm never going to buy it now, because I don't consider it a craft brewery" -- "People are looking for us to fuck it up" -- "Trust us a little bit" -- St. Louis and Belgium and Brazil, we have a problem -- "Anheuser-Busch is letting us do our own thing" -- "A betrayal of the spirit in which we started the company" -- "I was the creative Hall, the ambitious Hall" -- "We are very happy with our future as a family owned company and not looking at any partnerships" -- Corporate beer still sucks -- "If people do the work to find out that we own these craft brands, God bless 'em" -- "Buttery, tart end, undeniably infected. Sad" -- "You sold out to big beer, again." 610 20 $a Goose Island Brewery. 610 20 $a Anheuser-Busch, Inc. 650 0 $a Beer industry. 650 0 $a Microbreweries. 655 7 $a Cooking, Food & Wine. $2 local 655 7 $a Business, Investing & Careers. $2 local 655 7 $a Nonfiction. $2 local 941 $a 5 952 $l FXPH314 $d 20220909051450.0 952 $l USUX851 $d 20210406020013.0 952 $l GDPF771 $d 20191109010605.0 952 $l GUPF501 $d 20190416011016.0 952 $l S1PD771 $d 20180717040227.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C82B99A6898A11E8A36AED5B97128E48Initiate Another SILO Locator Search