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03659aam a2200493 i 4500 001 99C43F5CFDB011E7BCC604F996128E48 003 SILO 005 20180120010217 008 150817s2016 enkf b 001 0 eng 010 $a 2015031688 020 $a 0857857622 020 $a 9780857857620 020 $a 0857855212 020 $a 9780857855213 035 $a (OCoLC)919068270 040 $a DLC $b eng $e rda $c DLC $d YDX $d BDX $d OCLCF $d CDX $d YDXCP $d STF $d QGK $d YUS $d NLE $d CHVBK $d UtOrBLW $d SILO 042 $a pcc 043 $a n-us--- $0 http://id.loc.gov/vocabulary/geographicAreas/n-us 050 00 $a NK1510 $b .H675 2016 $0 http://id.loc.gov/authorities/classification/N 082 00 $a 745.40973 $2 23 084 $a DES011000 $a DES011000 $2 bisacsh 100 1 $a Houze, Rebecca, $e author. $0 http://id.loc.gov/authorities/names/n2009079893 245 10 $a New mythologies in design and culture : $b reading signs and symbols in the visual landscape / $c Rebecca Houze. 264 1 $a London ; $b Bloomsbury Academic, $c 2016. 300 $a xii, 260 pages, 8 unnumbered pages of plates ; $c 24 cm 520 $a "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. Red State, Blue State -- 7. DS -- 8. Just do it -- 9. The Grid. 650 0 $a Communication in design $z United States. 650 0 $a Design $x Social aspects $z United States. 650 0 $a Signs and symbols $z United States. $0 http://id.loc.gov/authorities/subjects/sh2004005999 650 7 $a DESIGN $x History & Criticism. $2 bisacsh 650 7 $a DESIGN $x Product. $2 bisacsh 650 7 $a Communication in design. $2 fast $0 (OCoLC)fst00870127 650 7 $a Design $x Social aspects. $2 fast $0 (OCoLC)fst00891292 650 7 $a Signs and symbols. $2 fast $0 (OCoLC)fst01118355 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 650 7 $a Kommunikationsdesign. $0 (DE-588)4304892-4 $2 gnd 650 7 $a Symbol. $0 (DE-588)4058716-2 $2 gnd 650 7 $a Zeichen. $0 (DE-588)4067439-3 $2 gnd 651 7 $a USA. $0 (DE-588)4078704-7 $2 gnd 941 $a 1 952 $l OVUX522 $d 20191214015408.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=99C43F5CFDB011E7BCC604F996128E48Initiate Another SILO Locator Search