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01273nam a2200265Ia 4500 001 CC4BE5A42AF811DE979B4407A8D7520A 005 200904162138.0 008 980320s1996 nyu 000 0 eng d 035 $a (OCoLC)38756242 040 $a EYG $c EYG $d SILO $d SILO 111 2 $a Advertising Research Foundation Electronic Media and Research Technologies Workshop $n (15th : $d 1996 : $c New York) 245 1 $a Raising the standard - using research for effective media planning - $b transcript proceedings. 246 10 $a ARF 15h Annual Electronic Media and Research Technologies Workshop - $b transcript proceedings. 246 10 $a Electronic Media and Research Technologies Workshop. 260 $a New York : $b Advertising Research Foundation, $c c1996. 300 $a 240 p. ; $b ill., : $c 27 cm. 500 $a Held Dec. 2-3, 1996 at the New York Hilton. 650 0 $a Broadcast advertising $x Congresses. $x United States $x Congresses. 650 0 $a Television advertising $x Congresses. $x United States $x Congresses. 650 0 $a Interactive television $x Congresses. $x Congresses. 710 2 $a Advertising Research Foundation. 939 $a 3927660 941 $a 1 952 $l USUX851 $d 20160819045253.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CC4BE5A42AF811DE979B4407A8D7520AInitiate Another SILO Locator Search