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03121aam a2200457 i 4500 001 A6BE92BCF31211EEA2A0228A4CECA4DB 003 SILO 005 20240405010125 008 230131s2023 nyua 001 0 eng 010 $a 2023004284 020 $a 0231196105 020 $a 9780231196109 035 $a (OCoLC)1369032196 040 $a DLC $b eng $e rda $c DLC $d YDX $d OCLCF $d UKMGB $d OCLCQ $d OCLCO $d TOH $d IVV $d YDX $d IBI $d ZQP $d SILO 042 $a pcc 050 00 $a GV716 $b .M86 2023 082 00 $a 796.06/8 $2 23/eng/20230206 100 1 $a Mumford, Christopher, $e author. 245 10 $a Sports entrepreneurship : $b beyond the big leagues / $c Christopher Mumford. 264 1 $a New York, N.Y. : $b Columbia University Press, $c [2023] 300 $a xiii, 196 pages : $b illustrations ; $c 24 cm 500 $a Includes index. 505 0 $a Introduction -- Analytics -- Sports betting -- eSports -- Youth sports -- Fitness -- Fan experience -- Discover -- Ideate -- Validate -- Accelerate -- Final thoughts. 520 $a "Now is the best time in human history to launch a sports startup. Many opportunities will be created given the combination of disruptive technologies, segmentation of entertainment and the low cost of starting businesses. While there are clear distribution channels to the fast growing entrepreneurship minors across campuses, this book is aimed at practitioners and mainstream audiences; most current books on sports entrepreneurship fall firmly into the academic textbook category. The Big Six Sports - NFL, NCAA, NBA, MLS, MLB and NHL - have limited startup opportunities, unless one has an extra $250 million in the bank. However, fields such as eSports, analytics, personal performance, and youth sports have more flexibility. The book explores entrepreneurship opportunities in seven such areas. In addition, it introduces a process to map out the reader's interests and goals, recognize opportunities, validate with users and accelerate growth. The DIVA process - Discover, Ideate, Validate, Accelerate - is a step-by-step approach for readers to turn ideas into enterprises. The author also draws on his own background as an initially-reluctant entrepreneur, sharing stories of his own sports startups and provides advice based on those experiences"-- $c Provided by publisher. 650 0 $a Sports $x Economic aspects. 650 0 $a Sports administration. 650 0 $a Entrepreneurship. 650 6 $a Sports $x Aspect eÌconomique. 650 6 $a Sports $x Gestion. 650 6 $a Entrepreneuriat. 650 7 $a entrepreneurs. $2 aat 650 7 $a SPORTS & RECREATION / General. $2 bisacsh 650 7 $a Entrepreneurship $2 fast 650 7 $a Sports administration $2 fast 650 7 $a Sports $x Economic aspects $2 fast 654 $a SPORTS & RECREATION / General. $2 bisacsh 776 08 $i Online version: $a Mumford, Christopher, $t Sports entrepreneurship $d New York, N.Y. : Columbia University Press, 2023. $z 9780231196109 $w (DLC) 2023004285 941 $a 1 952 $l UQAX771 $d 20240405024549.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A6BE92BCF31211EEA2A0228A4CECA4DB 994 $a C0 $b JIDInitiate Another SILO Locator Search