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02076aam a2200361 i 4500 001 6B60A5080AF111E39305B8A1DAD10320 003 SILO 005 20130822010304 008 121203s2013 caua b 001 0 eng 010 $a 2012043709 020 $a 1599185016 (alk. paper) 020 $a 9781599185019 (alk. paper) : 035 $a (OCoLC)810120790 040 $a DLC $b eng $e rda $c DLC $d BTCTA $d YDXCP $d OCLCO $d ORX $d OCLCO $d VP@ $d SILO 042 $a pcc 050 00 $a HF5415.126 $b .K46 2013 082 00 $a 658.8/72 $2 23 100 1 $a Kennedy, Dan S., $d 1954- $e author. 245 10 $a No b.s. guide to direct marketing / $c by Dan S. Kennedy ; with special guest chapters from Ben Glass and Craig Proctor and special interview with Richard Seppala. 246 14 $a No b.s. direct marketing: the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses 250 $a Second Edition. 263 $a 1304 264 1 $a Irvine : $b Entrepreneur Media, Inc., $c 2013. 300 $a xvi, 173 pages : $b illustrations ; 23 cm. 490 1 $a No B.S. 504 $a Includes bibliographical references and index. 505 0 $a Foundation. The big switch : why direct marketing for non-direct marketing businesses? -- An offer they can't refuse -- Obey orders -- No freeloaders -- No holes in the bucket -- Shouting louder -- Tux, tails & top hat or coveralls & work boots? -- Money in the bank -- No chocolate cake for you! -- The results triangle -- The secret to infinitely higher response -- Application. You can attract your ideal customers, clients or patients : Why settle for anything else / Ben Glass -- They all laughed when I stopped selling my product : until I became a top agent and transformed my entire industry / Craig Proctor -- Resources. Direct marketing businesses to study. 650 0 $a Direct marketing. 830 0 $a No B.S. series. 941 $a 2 952 $l YEPF572 $d 20200204064904.0 952 $l TYPH572 $d 20200110050827.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=6B60A5080AF111E39305B8A1DAD10320Initiate Another SILO Locator Search