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02657aam a2200373Ia 4500 001 35DF7BF6840A11E89478B85797128E48 003 SILO 005 20180710010618 008 160118s2015 nyua 001 0 eng d 020 $a 1504019857 020 $a 9781504019859 035 $a (OCoLC)935074305 040 $a SINAP $b eng $c SINAP $d OCLCO $d YDXCP $d BTCTA $d BDX $d OCLCQ $d LTSCA $d OCLCA $d CGP $d NZAUC $d OCLCF $d SILO 043 $a n-us--- 082 04 $a 338.766362/0973 $2 23 100 1 $a Allen, Frederick, $d 1948- 245 10 $a Secret formula / $c Frederick Allen. 260 $a New York : $b Open Road Integrated Media, $c 2015. 300 $a 497 pages : $b illustrations ; $c 21 cm 520 $a How a Victorian-era medicine spawned one of the nation's richest companies and became the world's most recognizable brand. Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories. 610 20 $a Coca-Cola Company $x History. 610 27 $a Coca-Cola Company. $2 fast $0 (OCoLC)fst00541496 650 0 $a Soft drink industry $z United States $x History. 650 0 $a Cola drinks $x Marketing. 650 0 $a Soft drinks $x Marketing. 650 7 $a Soft drink industry. $2 fast $0 (OCoLC)fst01124119 650 7 $a Soft drinks $x Marketing. $2 fast $0 (OCoLC)fst01124135 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 700 1 $a Britsch, Daniel $e -- Memorial Bookplate Recipient $5 IaU 856 42 $u http://www.lib.uiowa.edu/giving/bookplate/?id=333 $z Memorial Bookplate 941 $a 1 952 $l OVUX522 $d 20220317032950.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=35DF7BF6840A11E89478B85797128E48Initiate Another SILO Locator Search