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05528aam a2200445 i 4500 001 EEA6BEDA1DF111EDA8BEF4A423ECA4DB 003 SILO 005 20220817010036 008 200402t20202020ilua b 001 0 eng 010 $a 2020015839 020 $a 0880910178 020 $a 9780880910170 035 $a (OCoLC)1149254313 040 $a DNLM/DLC $b eng $e rda $c DLC $d OCLCO $d YDX $d NMW $d OCLCF $d OCLCO $d YDX $d OCLCA $d FNP $d OCLCO $d NLM $d NUI $d SILO 042 $a pcc 050 04 $a RA423.2 $b .C66 2020 060 10 $a WA 590 082 00 $a 362.101/4 $2 23 245 00 $a Communicating nutrition : $b the authoritative guide / $c Barbara J. Mayfield, editor ; foreword by Ellie Krieger. 264 1 $a Chicago, IL : $b Academy of Nutrition and Dietetics, $c [2020] 300 $a xvii, 699 pages : $b color illustrations ; $c 28 cm 520 $a "Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book's 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice. Highlights of the chapters include guidance on: Writing and interpreting scientific research Developing science-based messages Addressing misinformation Customizing communications to various audiences Delivering effective presentations Mastering media interviews Using social media, websites, videos, and demonstrations Communicating in business settings - and much more! Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with "words of experience," hands-on strategies, and real-life stories in every chapter, along with objectives, checklists, and key takeaways"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a Communication is the essence of nutrition practice -- Nutrition professionals are effective communicators -- Effective nutrition communication is strategically designed -- Nutrition communicators access scientific research -- Nutrition communicators identify credible sources -- Nutrition communicators read and interpret research -- Nutrition communicators clearly communicate science -- Nutrition communicators properly reference sources -- Nutrition communicators adhere to the code of ethics for the nutrition and dietetics profession -- Effective messages are created with and for an audience -- A needs assessment is essential for audience-focused communication -- Use behavior change theories to create effective communication -- Effective nutrition communcation is tailored for the target culture -- Effective communication is tailored for different ages -- Write goals, objectives, and key message points to focus and organize a message -- Create high-impact presentations -- Deliver strong openings and closings -- Utilize visual aids to enhance communication -- Facilitate discussions to generate ideas and solutions -- Engage audiences with participation strategies -- Deliver clear, compelling presentations -- Write to be read, understood and remembered -- Reach target audiences with newsletters and handouts -- Create video to maximize impact -- Entertain and educate with food demonstrations -- Inspire audiences with food styling and photography -- Nutrition communicators have greater reach via mass media -- Nutrition topics make popular newapaper and magazine articles -- Social media is a powerful tool for nutrition communication and professional marketing -- Blogging and Web-based writing establishes the nutrition communicator as an expert resource to a wide audience -- Online education is an effective tool for nutrition communicators -- Master media interviews to be a reliable and relatable expert -- Attention to logistical details promotes successful communication -- An effective presider sets the stage -- Successful audience management promotes communication -- Strengthen communication by effectively responding to questions -- Market products, programs, and messages to maximize response -- Measure success with testing and evaluation -- Business communication demonstrates professionalism -- Quality communication in grant and project proposals is rewarded -- Nutrition communicators publish research in peer-reviewed journals -- Nutrition communicators write books to make a difference. 650 0 $a Communication in public health. 650 0 $a Nutrition. 650 12 $a Health Communication $x methods. 650 12 $a Nutritional Physiological Phenomena. 650 22 $a Health Education $x methods. 650 22 $a Nutritional Sciences $x methods. 650 7 $a Communication in public health. $2 fast $0 (OCoLC)fst01202395 650 7 $a Nutrition. $2 fast $0 (OCoLC)fst01042187 700 1 $a Schumacher, Tona $e -- Memorial Bookplate Recipient $5 IaU 710 2 $a Academy of Nutrition and Dietetics, $e issuing body. 776 08 $i Online version: $t Communicating nutrition $d Chicago, IL : Academy of Nutrition and Dietetics, [2020] $z 9780880910187 $w (DLC) 2020015840 700 1 $a Mayfield, Barbara J., $e editor. 856 42 $u https://www.lib.uiowa.edu/giving/bookplates/?p=1366 $z Memorial Bookplate 941 $a 1 952 $l OVUX522 $d 20231117031758.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=EEA6BEDA1DF111EDA8BEF4A423ECA4DBInitiate Another SILO Locator Search