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01721aam a2200349 i 4500 001 4BB0ACC6D8FE11E4BC6E09BDDAD10320 003 SILO 005 20150402010229 008 141113s2015 nyua b 001 0 eng 010 $a 2014029755 020 $a 1451671822 (hbk.) 020 $a 9781451671827 (hbk.) 035 $a (OCoLC)883146854 040 $a DLC $e rda $b eng $c DLC $d IG# $d BTCTA $d BDX $d YDXCP $d OCLCO $d UOK $d ABG $d OCLCF $d SILO 100 1 $a Butler, David, $e author. 245 10 $a Design to grow : $b how Coca-Cola learned to combine scale and agility (and how you can too) / $c David Butler and Linda Tischler. 250 $a First Simon & Schuster hardcover edition. 264 1 $a New York : $b Simon & Schuster, $c 2015. 300 $a xiv, 237 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 505 0 $a Designing for scale. Design ; Scale ; Complexity -- Designing for agility. Smarter ; Faster ; Leaner -- The next wave -- The deep end -- The Designing on Purpose manifesto. 520 $a "Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"-- $c Provided by publisher. 610 20 $a Coca-Cola Company. 650 0 $a Technological innovations $x Management. 650 0 $a Organizational effectiveness. 650 0 $a Strategic planning. 650 0 $a Entrepreneurship. 700 1 $a Tischler, Linda, $e author. 941 $a 2 952 $l GEPG771 $d 20210722045422.0 952 $l GBPF771 $d 20150619014328.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4BB0ACC6D8FE11E4BC6E09BDDAD10320Initiate Another SILO Locator Search