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01571aam a22003738a 4500 001 02CFCBF4BD6A11DFB23428956AFF544E 003 SILO 005 20190228010452 008 100429s2010 mau 000 0 eng 010 $a 2010016497 020 $a 1422157296 (hardcover : alk. paper) 020 $a 9781422157299 (hardcover : alk. paper) 035 $a (OCoLC)548569591 040 $a DLC $c DLC $d SILO $d YDXCP $d SILO 050 00 $a HF5438.5 $b .K686 2010 082 00 $a 650.1 $2 22 100 1 $a Kotter, John P., $d 1947- 245 1 $a Buy-in : $b saving your good idea from being shot down / $c John P. Kotter and Lorne A. Whitehead. 260 $a Boston, Mass. : $b Harvard Business Review Press, $c c2010. 263 $a 1010 300 $a p. $c cm. 505 0 $a The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas. 650 0 $a Sales promotion. 650 0 $a Creative ability in business. 650 0 $a Public relations. 700 1 $a Whitehead, Lorne A. 941 $a 5 952 $l GHPD771 $d 20220201014301.0 952 $l GEPG771 $d 20210722025259.0 952 $l GDPF771 $d 20170418082719.0 952 $l SOAX911 $d 20111029010727.0 952 $l OUAX845 $d 20110825010705.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=02CFCBF4BD6A11DFB23428956AFF544E 994 $a C0 $b IW9Initiate Another SILO Locator Search